'This poor girl clearly needs help': Danish magazine forced to apologise after outrage over decision to feature shockingly thin 16-year-old model Malene Malling said that she had made a 'big mistake' She said: 'I have not lived up to my responsibility as a publisher' The picture featuring model Lululeika was first shared on Reddit Outraged readers have compared her appearance to a 'skeleton' Lululeika's modelling agency have denied that she is ill By OLIVIA FOSTER FOR MAILONLINE PUBLISHED: 02:30 EST, 26 February 2015 | UPDATED: 04:53 EST, 26 Feb A magazine has been forced to apologise for using a 'skeleton'-like model in its latest issue. The publisher of Danish magazine, Cover, Malene Malling called it a 'sad day' after online backlash and anger over the decision to feature Lululeika in a fashion feature. Malling said: 'I have not lived up to my responsibility as a publisher, woman and mother and am truly sorry.' This picture of the 16-year-old model Lululeika that was published in Danish magazine Cover that has caused outrage and lead the magazines founder to apologise Share One named 'Keepitgoinglouder' said: 'I totally understand that in fashion, clothes tend to "hang" better on slender frames but this is taking it way too far. 'Not only does she look like a skeleton, her whole complexion and facial expression makes it seem like she is near death. Glad to hear the editor took responsibility for this poor choice.' Another named 'Lincolnparkafterdark,' said: 'I genuinely don't understand how a look this emaciated can be considered beautiful or fashionable or sexy in any country/culture. 'This poor girl clearly needs help. It's obvious she's not healthy. It's so detrimental to young girls around the world to glamorize eating disorders..