News McDonald’s axes healthier McWraps, considers...

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  1. HS Cult Leader

    HS Cult Leader Elite Member Gold

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    McDonald’s axes healthier McWraps, considers all-you-can-eat fries

    Published April 15, 2016

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    After a few years of lackluster sales, McDonald’s is realizing that sticking to what it knows best is key to the brand’s success.

    Earlier this week, the chain announced that it had scrapped Premium McWraps from restaurant menus nationwide. The tortilla wraps, filled with items like grilled chicken and veggies, were meant to appeal to younger, health-conscious customers.

    Spokeswoman Lisa McComb told Bloomberg that the company began phasing out both the large and snack-sized versions last summer at the 14,000 plus U.S. McDonald’s locations. A few select markets still have the chicken ranch snack wrap on the menu.


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    Soon you'll never have to argue over who gets the last fry. (iStock)

    Many of the McWraps, introduced in 2013, had fewer calories, leaner meats and more greens than typical McDonald’s fare. According to Bloomberg, an internal memo called the item a "Subway buster"-- as a possible way to combat the sub chain's growing popularity.

    But the wraps proved to be more of a headache than a boon to business, says one analyst.

    “A lot of people who eat at restaurants aren’t interested in health and wellness,” Jack Russo, an analyst at Edward Jones, told Bloomberg. “You’ve got to give the people what they want.”

    Health-conscious wraps may be out—but more fries are in.

    A franchise owner in Missouri has laid out plans for a new 6,500 square foot McDonald’s that could be the “largest in the region,” reports St. Joseph’s News-Press. The new restaurant would have kiosks that allow you to customize burgers, desserts—and serve up all-you-can-eat fries. The franchise owner has not announced how much the never ending fry option will cost customers—but we’re guessing it will be popular with the late night crowd.

    Most recently, McDonald’s has enjoyed renewed success after rolling out all-day breakfast nationwide. The chain began offering its McMuffins, pancakes and more full time in October. At first, franchisees appeared annoyed with the extra labor involved in offering so many menu items at once—but breakfast has boosted most same store sales over the past two quarters.

    McDonald’s CEO Steve Easterbrook has been on a mission to simplify restaurant menus, quicken up the chain's cooking processes and improve order accuracy. Other complicated items like grilled onion cheddar burgers and buffalo ranch McChicken sandwiches have been axed in the process.
     
  2. The Finklestein Kid

    The Finklestein Kid Well-Known Member

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    The last time I went into Mc Donalds there was a homeless guy in there that smelled like a porta-potty,I turned around walked out and went to a Subway down the street.
     
  3. Gaylord Focker

    Gaylord Focker Well-Known Member VIP

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    Hatfield likes this.
  4. JameGumb

    JameGumb We're all out of toner!

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    Devils advocate, I don't ever go to McDonald's for something healthy. This makes the most sense.
     
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  5. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    Ever occur to them that maybe the problem was the rubber chicken inside the wrap?
     
  6. ChuckZ

    ChuckZ Stay in bed, float up stream VIP

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    All you can eat fries sounds dangerous.
     
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  7. FSFN

    FSFN Well-Known Member

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    I only go into McDonalds to piss at rest stops
     
    PI Nate, Brokenbad and Biff DiBiase like this.
  8. LaserT

    LaserT You have to have fun.

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    The Mcwraps are worse than most of their food. They have 20-32 grams of fat and over 1500 mgs of sodium. Most of their wraps are worse than a Big Mac. :snicker:
     
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  9. GoshGeeGolly

    GoshGeeGolly Well-Known Member VIP Gold

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    All-you-can-eat fries !!! did you hear that?
     
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  10. Anfkid

    Anfkid Blue Banner Mafia Staff Member

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    THOSE FUCKING MORONS!!!!!!! NO ONE WANTS ALL YOU CAN EAT FRIES, WE WANT SAUSAGE EGG AND BISCUIT ALL DAY AND MCRIBS!!!!!
     
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  11. kinneyjames

    kinneyjames Well-Known Member

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    Bring the old-time grills back. And Shamrock shakes year round.
     
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  12. Dave Jones

    Dave Jones Well-Known Member

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    Haven't ate at McDonalds since December 23, 2000...I was in Venezuela and there was nothing else to eat.
     
  13. dexterdog

    dexterdog Well-Known Member

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    In Japan the fries are the most popular item on the menu. All you can eat fries would go over really well there.
     
  14. lilbuddy67

    lilbuddy67 A man with breath-taking anger management issues Banned User

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    Funny thing---people don't go to McD's for healthy food.
     
  15. HorseFanNetwork

    HorseFanNetwork Well-Known Member

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    exactly,give me real bread, real chicken, and real beef and then we'll talk. yeah i know it costs extra but In n out,and chick Fil-A seem to be doing just fine