McDonald’s Is Making 2 Big Changes to Its Burgers

Discussion in 'The Howard Stern Show' started by dawg, May 27, 2015.

  1. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    mcdonalds.jpg

    McDonald’s believes it has the solution to declining sales —and it starts with warmer buns.

    The world’s largest fast-food chain is “recommitting to hotter, tastier food,” said CEO Steve Easterbrook, who launched a new strategic turnaround plan earlier this month.

    To make that happen, McDonald’s will now toast its burger buns 5 seconds longer, thus making the bread 15 degrees warmer. It will also bring the heat to its burger patties. The chain will change the way it sears and grills its beef so it’s juicier, though the company didn’t elaborate on the details.

    Easterbrook, who took the helm in March after the former CEO stepped down, believes that every little bit counts and sums up “to a big difference for our customers,” he said at a conference Wednesday morning, according to Buzzfeed.

    This isn’t the first time McDonald’s has futzed with its toasting levels. In the 1990s, the chain gave up toasting its buns altogether in exchange for efficiency, but the quality decline didn’t go over so well. By 1997, McDonald’s changed its mind and required new stores to install toasting equipment at a cost of about $7,000 per location.
     
    BeerCanThick and smichal like this.
  2. CrucifiedAGT

    CrucifiedAGT He's Around VIP

    Reputations:
    333,750
    Joined:
    Nov 23, 2013
    Messages:
    11,663
    Likes Received:
    24,480
    Putting meat in the burgers would be a better idea.
     
    SRD, kingship, Mulletude and 45 others like this.
  3. PSU Shower Room

    PSU Shower Room Well-Known Member

    Reputations:
    43,188
    Joined:
    Jul 4, 2012
    Messages:
    4,049
    Likes Received:
    9,877
    Oh, I thought the improvement was that they were going to stop selling burgers.
     
  4. MelroseLarry#1

    MelroseLarry#1 Well-Known Member Banned User

    Reputations:
    1,921
    Joined:
    Feb 3, 2015
    Messages:
    405
    Likes Received:
    610
    Pink Slime, GMO, dogshit haven't eaten there in ten years
     
  5. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    What do you think those circular hard objects that they insert between buns are now? I assumed it was something conjured up in a lab. I know damn well it's not beef.
     
  6. CrucifiedAGT

    CrucifiedAGT He's Around VIP

    Reputations:
    333,750
    Joined:
    Nov 23, 2013
    Messages:
    11,663
    Likes Received:
    24,480
    I saw a list once. It's a very bad idea to eat there. :puke:
     
    IfTheyOnlyKnew likes this.
  7. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    The best burgers are the mom and pop places that use real beef and care about the product. I love burgers made the old fashioned way.

    McDonald's is losing money? Gee, I wonder why? Maybe if they used real food it might possibly make a difference.
     
  8. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    While they are at it, maybe they can get rid of the weird worms in their nuggets.

    [​IMG]
     
  9. Calloused Shins

    Calloused Shins Well-Known Member

    Reputations:
    68,863
    Joined:
    Oct 17, 2014
    Messages:
    4,856
    Likes Received:
    8,154
    By toast they mean microwave
     
    IfTheyOnlyKnew, FSFN and dawg like this.
  10. newcastlefan

    newcastlefan גֵּרְשֹׁם VIP

    Reputations:
    135,018
    Joined:
    Dec 31, 2011
    Messages:
    57,605
    Likes Received:
    16,906
    So, they're going to use beef in their "all beef" burgers? Who came up with this heretical concept?
     
  11. they're at it again

    they're at it again Well-Known Member Banned User

    Reputations:
    2,441
    Joined:
    Dec 21, 2014
    Messages:
    547
    Likes Received:
    773
    Changing to McReggie was the beginning of the end
     
    kingship, Kilroy, The Snork and 2 others like this.
  12. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    McDonald’s has pioneered laboratory created food, they must be so proud.
     
    IfTheyOnlyKnew and unclefreddy like this.
  13. newcastlefan

    newcastlefan גֵּרְשֹׁם VIP

    Reputations:
    135,018
    Joined:
    Dec 31, 2011
    Messages:
    57,605
    Likes Received:
    16,906
    And the use of "beef glue" to combine scraps of by products into something they can push as "all beef".
     
    Apple the cat and IfTheyOnlyKnew like this.
  14. God

    God Well-Known Member

    Reputations:
    37,723
    Joined:
    Dec 22, 2013
    Messages:
    2,115
    Likes Received:
    7,863
    "hotter, tastier food”

    Innovative
     
  15. beetlejosh

    beetlejosh I got a head that's large Gold

    Reputations:
    345,285
    Joined:
    Jan 16, 2012
    Messages:
    31,926
    Likes Received:
    25,682
    Remember how the McD's playgrounds used to be? :)

    [​IMG]
     
  16. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    Why cant they just serve a slice of real cow between two slices of bread? What is so difficult about that?
     
    Petal, IfTheyOnlyKnew and cetiya like this.
  17. newcastlefan

    newcastlefan גֵּרְשֹׁם VIP

    Reputations:
    135,018
    Joined:
    Dec 31, 2011
    Messages:
    57,605
    Likes Received:
    16,906
    They want to be able to sell every little scrap of meat. Whereas you or I would trim the meat and trash the junk. They mash the crap together with meat glue and stick it onto other pieces. They recycle the trash into something they can stick in a bun.
     
    IfTheyOnlyKnew likes this.
  18. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    But then they complain of declining sales. They cut their own throats.
     
    IfTheyOnlyKnew and cetiya like this.
  19. FishySausage

    FishySausage Original Nuttah VIP Gold

    Reputations:
    154,026
    Joined:
    Aug 25, 2010
    Messages:
    12,726
    Likes Received:
    21,707
    I dunno. Why can't Pizza Hut/papa johns/dominoes make a pizza that doesn't taste like dog shit?

    How hard is it to make a decent pizza?
     
  20. dawg

    dawg In The Dog House Staff Member

    Reputations:
    540,074
    Joined:
    Aug 19, 2010
    Messages:
    119,438
    Likes Received:
    90,645
    I guess the simple answer to all these places is Greed.