McDonald's Customer Satisfaction: Chain At Bottom Of Fast Food Rankings In New Survey

http://www.huffingtonpost.com/2012/06/21/mcdonalds-low-customer-satisfaction_n_1615606.html



Data collected by the American Consumer Satisfaction Index (ASCI) reveals that McDonald's, despite being the top fast food company in revenue, ranks in last place in customer satisfaction.

The study, which looked at several limited-service restaurants, placed McDonald's at 73 percent satisfaction. Papa John's, in comparison, led the pack with 83 percent. On the whole, chains averaged at the 80 percent mark.

It's worth noting that this year's numbers for McDonald's, while lowest among the restaurant chains examined, is the company's highest customer satisfaction in the ASCI data presented, which goes back to 1995.

The Chicago Tribune also writes that despite McDonald's consistently low rates of customer satisfaction -- it's ranked lowest for the last several years -- it has made some strides in this area:

The chain has shown significant improvement in the past decade, up from 61 percent satisfaction in 2002. Competitors Burger King and Wendy's have posted smaller gains over the last decade, but their ratings were still higher in 2011.

The news comes as McDonald's Canada's attempts to win customers with a more transparent approach, which now includes a video explaining why its burgers look different in advertisements than in real life.

See all the ACSI rankings for limited-service restaurants below:

 

Too Urban

 

I don't get these surveys. If consumers didn't like McDonalds, they wouldn't eat there. Proof is in the profits.

 

chic fil a has great service

 

Religious kooks, I would never eat there.

 

What kind of customer service do you want from McDonalds? Get my order right and quickly and I'm happy.

 

I'm a part owner of McDonalds and this doesn't sit well with me

 

I had a 10pc nugget meal and a McDouble for dinner on Thursday. I was satisfied.

 

Why is McDonald's the only fast food chain that makes you pull to the side because they can't get your order done fast enough in the drive through?

Shit drives me nuts.

 

That was a helluva sentence, but whatever.

 

How much shit are you ordering?

 

Are you ordering something specially made? I've never had to do that.

 

Maybe it's just out here, but every once in a while, I'll go to a Mc'Donald's and I get the same order every time; double cheeseburger, small fries and a large coke (Boy, that Mc'Donald's coke is something serious, isn't it?)


And, one out of ten times, the moron at the second window asks me to pull forward and they'll bring my order out.

I'm always too hungry to just leave, so I sit there for the extra 5 minutes to get my order.

 

They do that when they want to jerkoff into your food, Ted.

 

You haven't murdered anyone recently, have you, Mr. Hole?

 

July 4th a lot of people will be away for the holiday and that's a good time for someone to go "missing".