After years of bulking up its menu with everything from oatmeal to lattes to wraps, McDonald’s Corp. MCD, -0.03% has cut a number of items from its U.S. offerings. Getting the ax: the Deluxe Quarter Pounder burger, six chicken sandwiches, and the honey mustard and chipotle barbecue snack wraps, according to Bloomberg. It was a “rolling removal” so restaurants discontinued the sandwiches as they ran out of them, company spokeswoman Lisa McComb told Bloomberg. It’s all part of an effort to simplify the company’s kitchen operations, as it faces increased competition from smaller, more focused chains like Five Guys Holdings LLC and Chipotle Mexican Grill Inc. CMG, -1.49% (Read at WSJ.com: McDonald’s Menu Problem: It’s Supersized) The menu changes also come as new CEO Steve Easterbrook seeks to implement a turnaround plan including raising wages, curbing antibiotic use in its chicken, and all-day breakfast at certain outlets. Last week, McDonald’s reported a steeper-than-expected drop in profit in its first quarter amid foreign-currency impacts and restructuring charges. Sales excluding newly opened or closed stores fell 2.6% in the U.S.