Meet The New Ronald....

Discussion in 'The Howard Stern Show' started by HS Cult Leader, Apr 24, 2014.

  1. HS Cult Leader

    HS Cult Leader Elite Member Gold

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    [h=1]Ronald McDonald gets a hip, new makeover[/h] Published April 24, 2014
    Associated Press




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    Ronald McDonald has new, updated clothing and will now take an active role on social media for the first time, the company says.AP






    McDonald's said Wednesday its famous spokesclown will take an active role on social media for the first time, using the hashtag #ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald's came under criticism for using him to market to children.
    But the world's biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.
    The company says Ronald McDonald won't have his own Twitter handle, but that it will post photos and videos of him on its existing social media accounts. The clown, known for his painted-on smile and baggy yellow jumper, will also appear in TV ads later this year wearing new clothes, including cargo pants and a vest. Other photos of him posted by McDonald's on Wednesday showed him wearing a red sports coat over the cropped pants.
    "His iconic big red shoes will remain the same," McDonald's said in a statement.
    "Selfies ... here I come! It's a big world and now, wherever I go and whatever I do ... I'm ready to show how fun can make great things happen," McDonald's quoted the fictional clown as saying.
    Ronald's promotion comes as McDonald's looks to reset its business. The company, based in Oak Brook, Ill., is hoping to fix slowness and inaccuracies in orders and is emphasizing its most popular items in marketing, including the Big Mac and french fries.
    Ronald McDonald, first played by longtime TV weatherman Willard Scott, made his debut in 1963 and has played a major role in making McDonald's the dominant player among kids in the fast-food industry. The company even named him its "chief happiness officer" in 2003.
    A group called Corporate Accountability International in recent years has pressed McDonald's to retire the clown and stop marketing its food to children. McDonald's has defended its mascot as "a force of good." At its annual shareholder meeting last year, CEO Don Thompson noted the company hasn't been using the clown the way it used to, but stood by the mascot.
    "Ronald is not a bad guy — he's about fun, he's a clown. So I'd ask all you to let your kids have fun too," Thompson said.
    On Wednesday, the company said Ronald "represents the magic and happiness" of McDonald's.
    After staying relatively quiet in recent years, the clown did make an appearance of sorts online recently after Taco Bell ran TV ads featuring real-life Ronald McDonalds professing their love for its breakfast. McDonald's subsequently tweeted a photo of the clown kneeling down to pet a Chihuahua. The image was a reference to Taco Bell's retired mascot and received around 3,000 retweets.
    McDonald's said Franchise owners around the world will be able to use new designs incorporating the revamped Ronald over the next few years.
     
  2. Kool

    Kool Well-Known Member

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    he's way past due for a haircut
     
  3. Dilkington

    Dilkington Active Member

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    WHAT THE FUCK IS THAT !!!!

    :echick:

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  4. Martian

    Martian New Member Banned User

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    pedo nigga
     
  5. JameGumb

    JameGumb We're all out of toner!

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    At first I thought it was Howard with some of Beefs makeup on. :coffee:
     
  6. Anfkid

    Anfkid Blue Banner Mafia Staff Member

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    how bout make it about the food and not the fucking ridiculous mascot? the sausage egg biscuit is pretty damn good but anything else is vomit.
     
  7. pdx1138

    pdx1138 Well-Known Member

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    Time to ditch the clown. Like when BK retired the king a LONG time ago.
     
  8. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    Yeah, you see people dressed like that in nightclubs and fancy soires.
     
  9. chuk

    chuk Well-Known Member

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    They're better off using Norm MacDonald:

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  10. Mr Fantastic

    Mr Fantastic Found Nemo VIP

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    :eek: da fuck?!?

    Did Normy eat Larry King?
     
  11. Murcielago

    Murcielago Smoke me a kipper, I'll be back for breakfast

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    Turn him into an angry Scotsman who resents his cheap customers.
     
  12. PI Nate

    PI Nate Disenfranchised since 1984... Gold

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    "Over 33 boys and young men served."

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  13. Swedish John

    Swedish John I'm your huckleberry

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    Not a very Christian like post IMO :coffee:
     
  14. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    He should look like the metro sexual fags that they love to put in their advertisements........
     
  15. PI Nate

    PI Nate Disenfranchised since 1984... Gold

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    WGAS WGAF...:coffee:
     
  16. Swedish John

    Swedish John I'm your huckleberry

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    Jesus does.
     
  17. fletchman71

    fletchman71 Well-Known Member

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    Willard Scott of the old Today show fame was the original Ronald Mc Donald(I think. I know he was Ronald Mc Donald but I am pretty sure he was the first one to dress up)
     
  18. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    Cause the Bible tells you so?
     
  19. landfill

    landfill Well-Known Member

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    [​IMG]
     
  20. icypussy

    icypussy clit finder Gold

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