News Michael Jordan Gets $8.9 Million In Steak Lawsuit

Discussion in 'The Howard Stern Show' started by dawg, Aug 22, 2015.

  1. dawg

    dawg In The Dog House Staff Member

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    Jurors at a civil trial focused on the market value of Michael Jordan's identity handed him a major win Friday, ordering a grocery-store chain to pay him $8.9 million for invoking his name in a steak ad without his permission.

    The amount was close to the $10 million his attorneys said the one-time use of his name was worth and Jordan hugged his lawyers after the decision was read in a federal court in Chicago, where Jordan won six NBA titles with the Bulls.

    "I'm so used to playing on a different court," a visibly delighted Jordan told reporters outside the courthouse. "This shows I will protect my name to the fullest. ... It's my name and I worked hard for it ... and I'm not just going to let someone take it."

    Jordan added that the case "was never about money" and that he'll give the damages award to charities in Chicago.

    Stepping back into the courthouse, two jurors asked him for a photograph and he obliged by throwing his arms around them and smiling for a cellphone camera.


    A judge ruled before trial that the now-defunct Dominick's Finer

    Foods, which was owned by Safeway, was liable. So the sole unresolved issue was damages for the unauthorized ad in a 2009 Sports Illustrated. It congratulated Jordan on his Hall of Fame induction and included a $2-off coupon above a photo of a sizzling steak. Jurors deliberated for six hours before returning with the $8.9 million figure, at one point sending a note to the judge that said, "We need a calculator."

    Jordan's fame loomed over the case, with one would-be juror struck from the jury pool during jury selection after describing Jordan as his idol. During closings earlier Friday, Jordan attorney Frederick Sperling appealed to city pride in trying to persuade jurors to side with Jordan.

    "He gave us six championships," he told jurors, Jordan sitting nearby.

    Steven Mandell, the Dominick's attorney, told jurors he was also proud of Jordan's accomplishments in sports. But he said Jordan's attorneys overvalued their client's name, saying jurors should award Jordan no more than $126,900.

    Evidence presented during trial provided a peek at Jordan's extraordinary wealth, including the $480 million he made from Nike alone between 2000 to 2012.

    Among the witnesses was Estee Portnoy, a marketing executive hired by Jordan, who said she was shocked when she saw the Dominick's ad, which included the text, "Michael Jordan ... You are a cut above."

    Asked after the jury's decision whether he ever tried one of the steaks Dominick's advertised, Jordan laughed and noted his own namesake steakhouse was a few blocks away.

    "You can go get a steak over there," he said.

    http://www.cnbc.com/2015/08/22/supermarket-must-pay-michael-jordan-89-million-for-using-name.html
     
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  2. LaserT

    LaserT You have to have fun. Gold

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    I can't believe they used his name without his permission. It's Micahel Jordan's name, they were using. What did they expect??
     
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  3. dawg

    dawg In The Dog House Staff Member

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    Really a dumb move, he deserves every penny.
     
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  4. ARM

    ARM Well-Known Member

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    So now does Kobe Bryant steal this move from him too and sue for anyone that uses "Kobe' Beef"??
     
  5. LawyerLarry

    LawyerLarry Mr. Fuckmoney in the Bank VIP

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    Yeah, I was his lawyer. I got 1/3. All in a day's work.
     
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  6. Chrisboom

    Chrisboom Well-Known Member

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    They took a gamble...just like Jordan's dad :c
     
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  7. ARM

    ARM Well-Known Member

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    4.5 million will go to gambling and the other 4.5 to his ex wife(s).
     
    Last edited: Aug 22, 2015
  8. Calloused Shins

    Calloused Shins Well-Known Member

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    Rumpman? -Jackie's laugh
     
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  9. johnfreeman1

    johnfreeman1 Well-Known Member

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    fuck kobe
     
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  10. Shortwave98

    Shortwave98 A-Number 1 Banned User

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    That was the company I, PiNate and ITOK all used to work for.
     
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  11. Biff DiBiase

    Biff DiBiase Philanthropist and accountant at Larry, Inc. POTY Stern Forum Gold

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    That will cover next weekend's golf game.
     
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  12. LaserT

    LaserT You have to have fun. Gold

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    [​IMG]
     
  13. Shortwave98

    Shortwave98 A-Number 1 Banned User

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  14. Biff DiBiase

    Biff DiBiase Philanthropist and accountant at Larry, Inc. POTY Stern Forum Gold

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    I can't believe that they thought that this wouldn't cause a problem 10 minutes after publication.
     
  15. AmishGirl

    AmishGirl Well-Known Member VIP

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    I used to shop at Dominicks all the time when I lived in Chicago; it was great .... :buffet:
     
  16. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...i dont think so because of the japanese kobe beef which kobe bryant is named after
     
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  17. ARM

    ARM Well-Known Member

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    I know - but in his arrogant MIND - his name came before the beef!
     
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  18. zutroy

    zutroy Totally nude. Totally flawless.

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    Damn. Kind of shits upon all the others. Chuck Nevitt's babysitting of Dennis Rodman should not go unmentioned.
     
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  19. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...ray rice and other pros taking heat for domestic violence and all kobe ever did was rape a hotel worker in the face. give kobes beef anther chance. :bigcry:
     
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  20. ARM

    ARM Well-Known Member

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    He's just the worst - one of my least favorite athletes and people of all time.
     
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