Big shock. QUESTION: At what point do people actually pay attention to reviews? I told someone recently, I Frankenstein was 4% on Rotten Tomatoes. They said they don't know, it could be good. http://www.boxofficemojo.com/news/?id=3849&p=.htm ...Still, it's unlikely that Maleficent winds up anywhere near Oz's $79.1 million debut. Marketing has struggled to figure out a correct tone: is the movie a whimsical fantasy, or an intense action movie? It's also unclear who we're supposed to be rooting for. Trailers include the tagline "You Know the Tale, Now Find Out the Truth," but it's hard to imagine most moviegoers are really interested in getting the evil fairy's perspective on things. It also doesn't help that the movie looks to be cut from the same cloth as Oz and Alice, neither of which have a fantastic reputation. Add in lukewarm reviews—currently hovering around 50 percent on Rotten Tomatoes—and Maleficent should wind up noticeably lower than Oz. ...Advertisements for A Million Ways to Die in the West lean heavily on the Ted connection, and go so far as to prominently feature the foul-mouthed teddy bear. The initial redband trailer for the movie featured plenty of brutal frontier fatalities that generated strong laughs and aligned nicely with the title; the recent marketing push hasn't been as funny, though, and distributor Universal has resorted to revealing a major cameo in many commercials. Add in poor reviews (below 40 percent on Rotten Tomatoes) and this is going to have a tough time reaching out beyond McFarlane's fanbase. Universal is expecting low $20 millions, which would be less than half of Ted's $54 million.