Entertainment MTV plots a major return to music

Discussion in 'The Howard Stern Show' started by Tim, Apr 21, 2016.

  1. Tim

    Tim ty dawg for gold! Gold

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    MTV plots a major return to music

    Under the guidance of new President Sean Atkins, the youth network is embarking on a redo that will put music at its center.

    ‎With ratings flat or down in a number of time periods, MTV is turning to songs as its savior. The network is prepping a new version of its classic "Unplugged", a music competition show in the world of hip-hop produced by Mark Burnett, and a live-music series titled "Wonderland." The last one is MTV's first such program in about two decades.

    "The thing that kept coming back when I first started this job was, 'Why doesn't MTV do more music?" Atkins said in an interview. "Music is our muse, our spirit animal. And it's a great muse to have. So we're leaning into it."

    And more music could be on the way: Other shows in development include "Year One," an archival look at a superstar's early days; “It’s the Real," a Jewish/hip-hop mashup produced by John Legend’s company; and "Studio 24," a pairing of artist and celebrity to create a song in 24 hours, executive produced by Justin Bieber manager Scooter Braun.

    "We know there are a lot of challenges ahead," Atkins said. "But one of the reasons I came here is because who doesn't want to be a part of the third reinvention of MTV?

    http://www.latimes.com/entertainmen...-unplugged-kendrick-lamar-20160421-story.html
     
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  2. joemama

    joemama Well-Known Member

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    I guess its good problem is todays music and artist are insufferable to listen to. But if they put on classic music videos or throw back stuff I might watch. I'd have to find what station MTV is at this point tho.
     
  3. HelloCleveland!

    HelloCleveland! Well-Known Member

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    Classic MTV. I would watch.

    Take the current month/day and air previous years from that day.

    I'd love to see what was airing on April 21, 1983. Or 84, 85, etc.

    Whether or not they still have tapes of those broadcasts is unknown.
     
  4. GaryPuppet

    GaryPuppet Well-Known Member

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    I want my Teen Mom 2 damn it!
     
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  5. Rupert Pupkin

    Rupert Pupkin That Ass is Attached to Daniela Lopez Gold

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    Our street was finally wired for cable in April or May 1984.

    Duran Duran's "The Reflex" was played over and over and over and over again
     
  6. Tickle Shits

    Tickle Shits Special Needs Typist. Gold

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    Too late veevo has th m on demand.
     
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  7. JameGumb

    JameGumb We're all out of toner!

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    Oh man that fucking sucks!! I love reality shows involving over zealous 20 year old douche bags that give delusions a grandeur. This is bullshit. :mad:
     
  8. Stu Blumpkin

    Stu Blumpkin Well-Known Member

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    It was such a great thing when it came out and then it killed itself slowly to the point of irrelevance. Music now sucks. It has zero soul.
     
  9. Walygatr

    Walygatr Well-Known Member

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  10. BrulesRules

    BrulesRules Just grab 'em in the biscuits

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  11. Pooh bear

    Pooh bear Well-Known Member VIP

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    I watch MTV live every night. They show a lot of good concerts,docs and specials.
    Plus Daryl's house.
    I don't know if kids today are into real music tho :2kbill:
     
  12. Divorce Chicken

    Divorce Chicken white punk on dope VIP

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    MTV is like Howard: it lost it's way so long ago, it's irrelevant at this point.
     
  13. Stu Blumpkin

    Stu Blumpkin Well-Known Member

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    That is a great channel. It was Palladium on my previous lineup. Maybe they are looking at ratings there for some guidance as opposed to finding real life Beavis and Buttheads and giving them a show that no one will watch.
     
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  14. LeoAZ

    LeoAZ Well-Known Member

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    Headbangers Ball?
     
  15. WUT7272G7C

    WUT7272G7C Space Chimp

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    Atkins said. "But one of the reasons I came here is because who doesn't want to be a part of the third reinvention of MTV?"

    [​IMG]
     
  16. old stern fan

    old stern fan Shit Mult

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    It was fine when they sprinkled in a show here or there like Beavis and Butthead and the Real World. Both of which were influencial and way ahead of their time. As usual they took the massive success of those shows and bastardized the concepts and ideas and gradually and unnecessarily fazed out the videos way before they had to and before the explosion of YouTube and other such sites. They didn't even stick with scripted original programming anymore or their movie production company. They gave make new cartoons, news and the awesome MTV unplugged series. It was 24/7 "reality" programs. Even the once unique and entertaining MTV Music Awards show became a dud because how can you drum up any interest in music video awards when you don't show music videos?! Stupid fucks. That award show used to be a must see event. Who can ever forget Madonna gyrating on the floor or that guitar player from Nirvana cracking his own head by throwing his guitar in the air. David Lee Roth reunion with VH and then proceeded to kill within minutes of opening up his mouth on stage. Chewbacca winning a lifetime achievement award. C'mon that channel used to be fun. I think it's too late now for them. You have other cable outlets that play concerts and you have the Internet to watch any video at a moments notice. They gave up their music dominance in the 2000's and that's just the way it is.
     
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  17. Rhiannon

    Rhiannon Well-Known Member

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    Did they off prince for new ratings?
     
  18. Rhiannon

    Rhiannon Well-Known Member

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    But they could fix it. Go back to music. Give the bands a place to promote. It's there for fixing.
     
  19. Rhiannon

    Rhiannon Well-Known Member

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    And Howard is fucked.
     
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  20. Captain

    Captain Alto, Blanco y Guapo Gold

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    Sure, I could catch the video when I want to watch on Vimeo or YouTube, or I could tune in and wait for hours . . . .

    That said: I do remember when my rich buddy's family got MTV when it first came out. Seeing Duran Duran Rio and Thomas Dolby Blinded and all the other fine offerings back in the day . . . good times.
     
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