NEW for 1949! The 45 RPM Record. Labels Color Coded by Genre!

Discussion in 'Music' started by Spazzmatazz, Feb 2, 2012.

  1. Spazzmatazz

    Spazzmatazz Band Member Banned User

    Reputations:
    3,432
    Joined:
    Aug 20, 2010
    Messages:
    43,051
    Likes Received:
    843
    No more 78's? Whoda thunk it? :c


    Once RCA Victor introduced the first 45 rpm phonographs, they knew the importance of having not just one 45 rpm record available, but a selection of different artists and styles from which buyers could choose.

    Thus, in February 1949, they mixed a little of everything in with the very first batch of 45s shipped to record stores. They arrived in a custom envelope labeled: This Is Your Preview of the New RCA Victor 45 R.P.M. RECORD LINE!

    Inside are seven singles, each of which is made using a different color plastic — each color representing seven different musical styles.

    The colors and the records are: cerise, or cherry red, for Blues & Rhythm (That's All Right, Big Boy Crudup, 50-0000); green for Country & Western (Spanish Fandango, Spade Cooley, 48-0027); sky-blue for International (A Klein Melamedl, Saul Meisels, 51-0000); midnight blue for Popular Classics (The French Marching Song, Al Goodman & His Orchestra, 52-0006); and black for Popular (Because, Dick Leibert, 47-2857).

    The remaining two in the series are: red for Red Seal Classical and yellow for Children's Entertainment. Unfortunately, we have yet to learn the artists and titles of this pair of discs.

    As the music industry's very first 45s, the preview envelope suggests: Use these seven records as samples between now and March 31st (1949), and for use with the forthcoming window and counter displays.

    The copy writers then wisely and amazingly foretell: You may wish to hold them as collector's items — the first production run of a record that will set the pace for the entire industry!

    Made specifically for in-store use, and not broadcasters, this Whirl-Away Demonstration Record played over and over, calling attention to the colorful display.

    Now everyone can hear music history being made.

    Especially comforting is knowing they were all "recorded in the quality zone."
     
    Last edited by a moderator: Jun 23, 2014
  2. pheelios

    pheelios Well-Known Member VIP

    Reputations:
    52,815
    Joined:
    Dec 14, 2011
    Messages:
    45,227
    Likes Received:
    7,250
    Oldies but Goodies
     
  3. Partyxanimal

    Partyxanimal Well-Known Member

    Reputations:
    11,111
    Joined:
    Aug 25, 2010
    Messages:
    13,979
    Likes Received:
    139
    We've come a long way in sound :D

     
    Last edited by a moderator: Jun 23, 2014
  4. Senator Rick

    Senator Rick Well-Known Member

    Reputations:
    254,717
    Joined:
    Jan 15, 2012
    Messages:
    17,278
    Likes Received:
    21,343
    this bird won't sing; that dog won't hunt ...if god meant for us to fly he'd have given honky tonk angels wings