[h=1]San Franciscoâ€™s New â€˜Tata Massageâ€™ Parlor Offers $350 Face Slaps[/h] [h=6]October 24, 2012 11:59 PM[/h] SAN FRANCISCO (CBS SF) â€“ Itâ€™s the first massage business of its kind this side of the Pacific and it landed here in San Francisco. If itâ€™s rest and relaxation you seek, however, prepare for a slap in the face. No, really. Another massage parlor in San Francisco? Ho-hum, you might think. But if you take a look at the ad for the brand new Tata Massage parlor, you might be surprised to see what itâ€™s offering: face-slapping. â€œOf course the first reaction is, â€˜What? Face slapping?â€™â€ said Mawin Sombuntham, who runs the parlor with his wife, Tata. Of course it is. Thatâ€™s why the new massage parlor is also happy to advertise its license by the state of California to slap you. To truly understand the technique you have to have firsthand experience, so CBS 5 brought along one of its interns, Allie, to take on the new service. So what is it? â€œItâ€™s from ancient Thai wisdom thatâ€™s been passed down from generation to generation, and itâ€™s a secret technique,â€ said Sombuntham. Tata, who is the masseuse at the parlor, has been face-slapping for two years. She danced to music and slapped away at Allie as the massage began. â€œCirculation is part of it, but itâ€™s optimizing the fat and tissues and muscles that are in the face,â€ said Sombuntham. Tata and her husband believe this will catch on as a non-invasive, chemical-free treatment. It will cost $350 for each session. They do half the face at a time, and they say the results last six months. â€œWe donâ€™t get rid of wrinkles actually, we only lessen the wrinkles,â€ said Sombuntham. Of course, Allie is only 21 and has more guts than wrinkles. â€œThere was no stinging at all. It felt like a really strong pressure on my face and then other times it was actually quite gentle,â€ she said. They told her they lifted her left eyebrow, slimmed her left cheek, and reduced the line around her mouth. Next for the folks atTata is â€œbutt punching,â€ which claims to firm and shape your rear.