all season long. Really NFL? http://sports.yahoo.com/blogs/nfl-s...st-cancer-awareness-all-season-171644067.html The NFL has already come under fire for purporting to care about women's issues, and denying a player the opportunity to further bring awareness to a league initiative won't do much for public perception. October is Breast Cancer Awareness Month, and as a result many corporations take the opportunity to do their part, spreading the word and raising money for a cause that affects one in eight U.S. women (and a small percentage of men, too). The NFL's "A Crucial Catch" effort to encourage annual screenings is no different, as the league donates 100 percent of the proceeds from its pink merchandise and auctions off game-worn pink items in an effort to raise awareness for a deadly disease. That's all good stuff. The cause is near and dear to Pittsburgh Steelers running back DeAngelo Williams' heart, because he lost his mother Sandra Hill in May 2014 and four aunts all to the disease. That's horrible, so you can see why Williams would prefer to raise breast cancer awareness throughout the year — not just in October. The NFL isn't cool with that.