WTF Not Your Father's Rootbeer

Discussion in 'The Howard Stern Show' started by Roland Schwinn, Feb 16, 2016.

  1. Roland Schwinn

    Roland Schwinn *Likes reported as of October 14, 2016

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    Anyone tried this? Just might be a devil's brew. Taste's just like rootbeer. NO sign of any alcohol at all. I could see drinking a bunch of these without even thinking about it and being sauced before you knew what happened. It actually amazes me how there is NO hint of alcohol at all with this brew, and how much it tastes like a regular root beer!

    Obviously if you are no fan of rootbeer, you would be no fan of this. Other wise, holy moly, I wish i had some vanilla icecream! A rootbeer float with this would be AWESOME! And it will be come summer time!

    [​IMG]
     
  2. ice cream

    ice cream Well-Known Member

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    heard it is pretty good havent tried it myself
     
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  3. Scarlett Ohara

    Scarlett Ohara VIP Extreme Gold

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  4. Vincenzo69

    Vincenzo69 Well-Known Member

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    So this shit is good? it's on sale everywhere
     
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  5. jaw_belize

    jaw_belize Well-Known Member

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    It's gets old quick.


    Congrats on finding it. (A year old here)
     
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  6. Beth143nacho

    Beth143nacho Bede bede beep Gold

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    It's just ale that has peppermint and anise flavorings. I make real root beer, so I can taste the different ingredient notes,and this is cheaply made. It's decent if you don't know what you're looking for in a root beer, which is most people
     
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  7. ice cream

    ice cream Well-Known Member

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    you live in belize
     
  8. cg256

    cg256 Well-Known Member VIP

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    The story behind Not Your Father’s Root Beer
    [​IMG]
    SOMETHING smells about Not Your Father’s Root Beer, and I’m not talking about the heavy dose of vanilla extract that flavors the suddenly popular brew.

    Described as “ale with the taste of spices,” it tastes exactly like soda and contains 5.9 percent alcohol. Two other versions sold in large bottles contain 10.7 percent and an astonishing 19.5 percent alcohol.

    The brew has social media and beer aficionado websites buzzing with excitement and high ratings, and buyers in Pennsylvania have been scooping up $50 cases since they arrived earlier this year. Its manufacturer went from an unknown startup to national distribution in under five years, with one sales survey calling it the fastest-selling new craft-beer product of 2015.

    What is this stuff, and who’s behind its incredible success?

    Tim Kovac, founder and brewmaster of Small Town Brewery, in tiny Wauconda, Ill. (population 13,823), where Not Your Fathers Root Beer was born, says he’s astonished at his success.

    “It has been very much an amazing ride,” Kovac told me. “Going from a few dozen Chicago bars to one of the most sought-after beers in America – it’s a phenomenal beer, it really it is.”

    At first, Small Town Brewery sounds like the prototypical independent craft brewery with a quaint back story: The owner is a graphic artist who stumbles upon his best-selling recipe during a carefree day of stovetop home-brewing with his son. It takes him two years to perfect it, finally producing an authentic, old-fashioned hard root beer.

    One day, he serves it to a woman and watches a tear roll down her cheek as she declares, “You just brought back memories of me being a little girl.”

    There are other gems, including the discovery of a 17th-century “leather-bound scroll” filled with brewing recipes from a seafaring ancestor who, legend has it, won a brewery in a card game.

    Kovac shared the homespun tale with me last week during a phone call arranged and monitored by his public-relations agency, Sard Verbinnen & Co., a high-priced New York City firm known mainly for representing Wall Street scoundrels, including the Madoff family and Lehman Brothers’ Dick Fuld.

    When I asked for details on how the root beer is brewed, the PR rep interrupted and said, “Parts of the recipe are proprietary.”

    Kovac said it’s “brewed and fermented just like any other beer.”

    Perhaps, but this is what else we know:

    The brewhouse at Small Town Brewery, tucked into a small industrial center that also houses a body-jewelry outlet and a smoke shop, is capable of making fewer than 15 kegs a day.

    That’s the equivalent of about 2,500 bottles – or would be if the brewery owned any bottling equipment.

    Most of the root beer is brewed and packaged 238 miles away, at the former G. Heileman Brewing plant now owned by City Brewing in La Crosse, Wis.

    Kovac said that City Brewing uses his original recipe.

    The La Crosse plant, however, is known primarily for the production of Mike’s Hard Lemonade, Smirnoff Ice and other so-called malternatives.

    These drinks, which are not generally regarded as real beer, are fermented from grains and sugar, then stripped down to their essential taste-free alcohol and reflavored artificially.

    It’s a fairly advanced technique, one that no small, largely inexperienced craft brewer would likely tackle on his own.

    Kovac and the names of two other area men are listed on Small Town’s state liquor license. Nonetheless, there is ample evidence that the brewery is either controlled by or in a partnership with a much larger company called Phusion Projects LLC.

    For example:

    Why the subterfuge?

    Possibly because Phusion is responsible for the most notorious alcoholic beverage to hit the shelves in the past decade: Four Loko.

    Made with caffeine and marketed as an alcoholic “energy beer,” Four Loko was linked to dozens of hospitalizations and at least one death from excessive consumption before the U.S. Food and Drug Administration forced it off shelves in 2010.

    The drink has since returned but without added caffeine.

    Phusion did not reply to a request for comment about its relationship, and Small Town declined to answer further questions about its ownership.

    However, a source familiar with the companies told me that the brand (but not the brewery) was recently acquired by Eugene Kashper, the new CEO and chairman of Pabst Brewing.

    Pabst will distribute the root beer in all 50 states

    Meanwhile, Small Town Brewery is developing other brands, including Not Your Father’s Ginger Beer and a barrel-aged root beer with 24 percent alcohol.

    http://www.joesixpack.net/2015/07/02/the-story-behind-not-your-fathers-root-beer/
     
  9. Pooh bear

    Pooh bear Well-Known Member VIP

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    image.png In the fridge, I think the son bought it :sun:
     
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  10. IfTheyOnlyKnew

    IfTheyOnlyKnew VIP Extreme Gold

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    I just told my husband the other day that I wanted to make floats with this. :up:
     
  11. Scarlett Ohara

    Scarlett Ohara VIP Extreme Gold

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    It's great if you like root beer. I think Trader Joe's sells it, if not they have something similar.
     
  12. Beth143nacho

    Beth143nacho Bede bede beep Gold

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    There's a hard soda being marketed now, their root beer is the real deal
     
  13. Pooh bear

    Pooh bear Well-Known Member VIP

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    Or White Russians :idea:
    Oh wait.....I'm already drinking them :burp:
     
  14. ilovebacon

    ilovebacon Well-Known Member VIP

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    It's really yummy- & it does make an excellent float. :p
     
  15. SouthernListen

    SouthernListen I don't follow the crowd. Sorry about that. VIP

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    Trying to imagine the color vomit this would produce.
     
  16. Pussy Tendon

    Pussy Tendon Wet! CUNT!!!!! Gold

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    I tried it, didn't like it. I enjoy root beer, but don't seek it out. Too damn sweet. I like my beer like my women: cold and bitter.
     
  17. benmathews

    benmathews Well-Known Member

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    Welcome to Last summer! I found you really cant drink more than two of these . Too much sugar. the hangover you get from these is out of control
     
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  18. ilovebacon

    ilovebacon Well-Known Member VIP

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    this is not as good as the root beer:

    [​IMG]
     
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  19. Mike Huntslooce

    Mike Huntslooce Maker of Champions

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    Looks interesting - I have the gf going on a lunchtime alcohol stock-up tomorrow at lunch.
     
  20. buried20kleague

    buried20kleague Well-Known Member VIP

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    I can only have one or maybe two before it's too sweet.
     
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