PepsiCo yields to the "racially sensitive" & pulls ad that most would label as benign

Discussion in 'The Bar' started by 2Manboobs, May 1, 2013.

  1. 2Manboobs

    2Manboobs New Member Banned User

    Reputations:
    -3
    Joined:
    Jun 11, 2012
    Messages:
    5,622
    Likes Received:
    1
    When will the human race officially be reclassified as "Jelly-fish", for their complete absence of a backbone?....


    [video=youtube;ZfuxNSu1EcQ]http://www.youtube.com/watch?v=ZfuxNSu1EcQ[/video]


    PepsiCo pulls Mountain Dew ad after criticism


    NEW YORK (AP) — PepsiCo pulled an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.

    In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat character known as Felicia is included in the lineup.

    The goat makes threatening remarks to the woman such as ‘‘Ya better not snitch on a player’’ and ‘‘Keep ya mouth shut.’’ She eventually screams ‘‘I can’t do this, no no no!’’ and runs away.

    The word ‘‘do’’ is in apparent reference to the soft drink’s ‘‘Dew It’’ slogan.

    PepsiCo Inc., based in Purchase, N.Y., apologized in a statement and said it understood how the ad could be offensive. (not really)

    Jen Ryan, a spokeswoman for PepsiCo, said the company was alerted on Tuesday by its consumer relations team that "some people", mostly Boons, found the ad offensive. The company immediately decided to take down the spot and was told by Tyler that he would remove it from his YouTube channel as well, she said.

    The ad was never intended to air on TV, Ryan said.

    A publicist for Tyler, the Creator did not immediately respond to a message seeking comment. His raps have been criticized for being misogynistic and homophobic at times but he has also expressed support for the singer Frank Ocean when he revealed he was bisexual.

    Mountain Dew, known for causing neon yellow urine and higher caffeine content, is marketed toward younger men.

    http://www.boston.com/business/2013...r-criticism/Z5ETZXL9iePY5DgMADxqcN/story.html
     
  2. Mark Mayonnaise

    Mark Mayonnaise You look like a tree! VIP

    Reputations:
    317,402
    Joined:
    Sep 8, 2010
    Messages:
    177,738
    Likes Received:
    59,603
  3. zhukov

    zhukov Time traveler Gold

    Reputations:
    90,742
    Joined:
    Feb 6, 2011
    Messages:
    30,426
    Likes Received:
    9,993
    a nation of faggits
     
  4. RH Goatcabin

    RH Goatcabin Notable Member VIP

    Reputations:
    164,585
    Joined:
    Oct 25, 2010
    Messages:
    80,857
    Likes Received:
    21,887
    West! :cwl:
     
  5. RH Goatcabin

    RH Goatcabin Notable Member VIP

    Reputations:
    164,585
    Joined:
    Oct 25, 2010
    Messages:
    80,857
    Likes Received:
    21,887
    5. Boon.