Groups say #RacismIsntFunny, urge NBC to dump Trump as 'SNL' host Just a few months ago, NBC fired Donald Trump. Now it's giving him a coveted hosting slot on "Saturday Night Live" — to a growing chorus of criticism. Latino advocacy groups, joined by Hollywood celebrities and others, are calling on NBC to disinvite Trump from his Nov. 7 appearance, citing inflammatory remarks Trump made about Mexican immigrants in the speech announcing his White House run in June. "We are appalled that you would enable Trump's hateful speech for nothing [more] than a ratings ploy," the National Hispanic Leadership Agenda, a coalition of 40 civil rights and policy organizations, said in a letter to "SNL" executive producer Lorne Michaels and NBCUniversal Chief Executive Stephen Burke. A social media campaign called #RacismIsntFunny has drawn support from celebrities including John Leguizamo, Margaret Cho and Al Madrigal, and petitions on MoveOn.org and Change.org have gathered 370,000 signatures protesting the Trump appearance. "There's no question that this issue has struck a nerve in the Latino community and beyond, and there is growing energy and intensity," said Janet Murguía, president of the National Council of La Raza, a Latino advocacy organization. NBC declined to comment on the matter Monday. The network initially distanced itself from Trump, who declared his candidacy in June in a speech in which he described Mexican immigrants as "rapists" who were bringing drugs and crime across the border. Within days, NBC fired Trump as host of "The Celebrity Apprentice" and ended its involvement with his Miss USA and Miss Universe pageants, citing his "recent derogatory statements." But as Trump's insurgent campaign gained momentum over the summer, the real estate tycoon has blossomed into a media sensation with a Midas touch for ratings. "The Tonight Show Starring Jimmy Fallon" got its best Friday night ratings in 18 months with Trump's Sept. 11 visit. A few weeks later, Trump delivered CBS' "The Late Show With Stephen Colbert" its biggest audience since its Sept. 8 premiere. In addition to his "Tonight" visit, Trump has called into "Morning Joe" on cable sister network MSNBC and on Monday sat for a "town hall" moderated by Matt Lauer on "Today." There's no question that this issue has struck a nerve in the Latino community and beyond, and there is growing energy and intensity. - Janet Murguía, president of the National Council of La Raza As Trump's profile has risen, NBC's public rhetoric also appears to have softened. In August, Entertainment Chairman Bob Greenblatt told reporters at the Television Critics Assn. press tour that Trump would "absolutely not" be back on "The Celebrity Apprentice" but was otherwise full of praise for the billionaire, calling him "a lovely guy" and "very much a collaborator." Trump's relationship with the network dates to 2004, when "The Apprentice" premiered. While these other media appearances have drawn little controversy, Trump's scheduled visit to "Saturday Night Live" is generating much more flak because it's seen by his detractors as a cynical ratings ploy that could benefit his political campaign and potentially validate his views on immigration.