http://en.wikipedia.org/wiki/Jackie_Martling Jackie's breakthrough into major radio came in 1981 when longtime writer/producer of the Rick Dees Morning Show on KIIS-FM, Los Angeles, Dave Lipson, discovered Jackie's "Use Your Finger! (516) 922-WINE" telephone service. Each day's offerings were recorded and aired daily on the Dees morning show, eventually leading to Jackie recording daily joke segments just for Dees' shows. That's when Dees suggested Jackie be referred to on his show as "The Joke Man." This turned out to be one of the most popular bits on Dees' legendary morning show. Did Howard steal everything from other DJs?