Atlanta-area barber publicly shames naughty kids with an old man haircut Russell Fredrick, who owns A-1 Kutz, will give young boys the ‘Benjamin Button Special’ — shaving their head around the crown so they look like a balding senior — if they misbehave in school and try to ‘act grown’ in an effort to get their grades up and improve their behavior. BY Lee Moran NEW YORK DAILY NEWS Thursday, February 5, 2015, 8:29 AM The 'Benjamin Button Special’ was given to one boy who misbehaved in school. He went from having a full head of hair to looking like a balding senior. Naughty kids who think they're all grown up are being publicly shamed with an old man haircut. Russell Fredrick is doling out the "Benjamin Button Special" to wayward children in suburban Atlanta in a bid to make them behave, reports The Washington Post. Rusty Fred, as he's known, is giving parents the chance to have their little hell-raisers' locks chopped off free of charge. But they must have the hair shaved off their crown until they begin to look like a balding senior citizen. It's hoped that the humiliation will make them see the error of their ways and prompt them into behaving better. "There are a few people saying it's emotional abuse," said Fredrick, who's offering the service at his A-1 Kutz store in Snellville three days a week. "But on average, everyone is applauding the mother that brought the child in — and applauding me as well," the 34-year-old dad of three added. The idea has been welcomed by many, who say it's the "perfect punishment" for unruly boys who want to "act grown." Frederick introduced the cut after seeing a rapid improvement in his own 12-year-old son Rushawn's grades and attitude after he underwent the punishment. But psychotherapist Xanthia Bianca Johnson said it could be "counterproductive" as the goal of effective discipline was "giving children an opportunity to reflect on their mistakes." That would be hard to do, she added, if they were "distracted" by blame and shame.