News Sandy Hook truthers attack mother of a 6-year-old massacre victim on Amazon reviews

Discussion in 'The Howard Stern Show' started by dawg, Oct 31, 2015.

  1. dawg

    dawg In The Dog House Staff Member

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    Sandy Hook truthers have swarmed the Amazon reviews of a book written by the mother of a 6-year-old massacre victim, accusing her of “Fraud, Treason, And Tyranny.”

    Most book authors know they need to endure critics, even comments that may be malicious and personal.

    But the venom that runs through more than three dozen reviews on Amazon.com of Scarlett Lewis’ latest book are particularly scathing.

    “This Scarlet Lewis person is a real sick human being,” writes one reviewer named Kevin.

    “Scarlett Lewis is a fraud and a sellout to all of humanity,” writes another, anonymously.

    “Scarlett Lewis is a lying traitor,” writes a reviewer named David Weiss.

    Those reviews might suggest that Lewis is a polemic politician, treasonous spy or scurrilous financier. She’s none of these. Lewis is the mother of Jesse Lewis, a 6-year-old boy who was murdered at Sandy Hook Elementary School three years ago.

    She wrote “Nurturing Healing Love: A Mother’s Journey of Hope and Forgiveness” to describe her journey after the massacre and help others choose love and forgiveness instead of anger and resentment in their darkest moments.

    The rage in those reviews is fueled by the conspiracy theory that the Sandy Hook shootings were a hoax, perpetuated by the government to push for tougher gun-control laws. Several were posted after a YouTube user who goes by the handle “RadMc02” uploaded a video on Oct. 18 encouraging viewers to “Truth Bomb the Shit Out of Amazon Reviews!”

    Reviewers have long used Amazon as a platform to vent about products that failed to live up to their expectations. Some have even used it to attack authors whose views differ from their own.

    Increasingly, though, people are launching coordinated campaigns to push political and social agendas through negative reviews often only tangentially related to the product for sale. They are able to do so because Amazon welcomes reviews regardless of whether the writer has actually purchased the product.

    Lewis isn’t the only target of the Sandy Hook tragedy deniers. “We want to hit this woman as hard as we can,” says a narrator in a YouTube video as he walks viewers through posting 1-star ratings and negative reviews for “Choosing Hope: Moving Forward from Life’s Darkest Hours,” by Sandy Hook Elementary first-grade teacher Kaitlin Roig-DeBellis. The video, posted by “Peekay22,” even guides viewers to click a “Yes” button indicating they found other negative reviews helpful.

    Since Peekay22’s video posted on Oct. 16, “Choosing Hope” has received more than 170 1-star reviews out of just over 250 total reviews. That’s tanked the book’s rating down to 2.1 stars out of 5.

    “Amazon is giving these people a forum … ,” Lewis said. “Obviously, Amazon should remove (the reviews).”

    But Amazon appears to have no intent of doing so. To the company, as long as the reviews are “authentic,” they have a place on its website.

    “All authentic reviews, whether the reviewer bought the product on Amazon or not, are valuable to customers, helping them make informed buying decisions every day,” Amazon spokesman Tom Cook wrote in reply to questions about its review policy. He declined to address questions about specific reviews.

    Critics long welcome
    Amazon’s reviews system has long been a source of pride for Chief Executive Jeff Bezos. In his 2003 letter to shareholders, Bezos crowed about ignoring critics who wondered why the company would allow negative reviews that might discourage shoppers from buying products on Amazon’s site.

    “Though negative reviews cost us some sales in the short term, helping customers make better purchase decisions ultimately pays off for the company,” Bezos wrote.

    Still, Amazon has cracked down on some bogus reviews. Earlier this month, it filed a suit — the second this year — against reviewers who post positive product evaluations in exchange for payment from third-party sellers on the site.

    “We continue to use a number of mechanisms to detect and remove the small fraction of reviews that violate our guidelines,” the company said after filing the most recent suit. “We terminate accounts that abuse the system and we take legal action.”

    But Amazon doesn’t view coordinated campaigns to flood its review system with negative comments as abuse.

    “We terminate accounts that abuse the system and take the appropriate legal action, whether it’s a 1- or 5-star review,” Cook, the Amazon spokesman, wrote. “The issue isn’t whether the reviews are negative or positive, it’s whether they are authentic or not.”

    Forum for activists, too
    It’s not just angry conspiracy theorists who use Amazon’s review system to air their views. Grass-roots political activists have figured out how to turn Amazon.com into a bullhorn as well.

    A year ago, PepsiCo launched a new mid-calorie soda called Pepsi True exclusively on Amazon. That caught the attention of activists at the Rainforest Action Network and SumOfUs, who have condemned PepsiCo for its use of so-called “conflict palm oil,” the harvesting of which is causing deforestation, in its snack products such as Doritos.

    The two groups decided to target Pepsi True through Amazon’s review system because they knew it was a low-cost way to make a high-impact statement. SumOfUs called for a “Pepsi True Amazon.com takeover!” on its Facebook page, and the Rainforest Action Network called on its Twitter followers to “Join in” the effort.

    And it worked. Nearly 4,000 followers gave Pepsi True 1-star ratings and posted negative reviews that, among other things, ripped Pepsi for supporting “rain forest destruction by buying unsustainable palm oil.” Pepsi was caught so off-guard that it asked Amazon to take down the page.

    “We totally sabotaged their product launch,” said Laurel Sutherlin, a Rainforest Action Network spokesman.

    Pepsi, which eventually decided to revive the product page despite the negative reviews, said in a statement that Pepsi True was “subject to an orchestrated effort to post inaccurate information” about the company’s palm-oil policy. A spokeswoman declined to comment beyond the statement.

    Even one of Amazon’s own products has been targeted by a coordinated, agenda-driven campaign. Greenpeace has long criticized Amazon’s lack of transparency regarding the type of energy it uses to power the massive data centers that run its cloud-computing business, Amazon Web Services.

    Greenpeace brought that concern to last year’s debut of Amazon’s Fire Phone, launching an email campaign that encouraged users to post negative reviews and leave 1-star ratings on Amazon’s own website.

    Gary Cook, Greenpeace’s senior IT analyst, said the group stopped counting reviews related to its environmental concerns after the number reached 1,500.

    “We got an overwhelming response,” he said. “People enjoyed having the opportunity to talk to Amazon where it lives.”

    While the Fire Phone failed on its own, the Greenpeace-prompted comments — including “Make a ‘smarter’ phone supported by clean, renewable energy!” from IT-Berater — remain on the site.

    These campaign-driven negative reviews may promote agendas, but they often add little to the discussion about the product itself. That’s because the vast majority of reviewers responding to those calls-to-action have never used the products they are critiquing, a point they often acknowledge in their reviews. In the process, those reviews often overwhelm comments from customers who have read the book or used the product.

    Rainforest Action Network’s Sutherlin believes removing reviews would limit the expression of opinions. But Amazon has always retained the right to control the information posted on its site. Its “General Review Creation Guidelines” include plenty of restrictions, including barring reviews with “profanity or spiteful remarks,” as well as “advertisements, promotional material or repeated posts that make the same point excessively.”

    It would be hard to argue that some of the posts about Scarlett Lewis aren’t spiteful. And the very purpose of these coordinated campaigns is to make the same point excessively so as to drown out positive appraisals. Amazon’s Cook declined to respond to questions about the company’s process for determining if reviews violate its guidelines and how they are taken down.

    One way to stifle the coordinated outrage would be to limit reviews to those who have actually purchased the product they want to evaluate on Amazon. The company already lets shoppers filter reviews by “Verified purchase only,” though that’s not the default. Sutherlin acknowledges that such a limit would have made the campaign against Pepsi True impossible.

    “I doubt that most people weighing in would buy the product,” Sutherlin said.



    http://www.seattletimes.com/business/amazon/amazon-reviews-hijacked-by-causes-conspiracies-rage/
     
  2. bluedevil30

    bluedevil30 Well-Known Member

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    No different than the wig truthers on this forum!
     
  3. ilovebacon

    ilovebacon Well-Known Member VIP

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    Sandy Hook deniers are a bunch of sick fucking creeps, IMO
     
  4. dawg

    dawg In The Dog House Staff Member

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    This guy believes that black mop on Howard's head is real :giggle:
     
  5. yahoo

    yahoo Well-Known Member

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    Amazon may some day crack down on the Beth truthers who post reviews on her Yoda books.
     
  6. nazdrowie

    nazdrowie Sultan of Sweat Gold

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    hey bro if you have a free minute could you add this to the smiley roster

    :itok:

    [​IMG]


    if not, I still love you man
     
  7. FlatTimmy

    FlatTimmy Well-Known Member

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    Beginning Saturday a series of five star reviews were filed for this book, about ten of them. According to the heading 70% of the reviews are five star ones, giving the book 4.8 stars. 23% of the reviews are one star reviews, 5% four star, and 1% three and two star ones.
     
  8. Lemmy

    Lemmy Douchebag Extraordinaire Gold

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    Maybe the book sucks.
     
  9. ChimneySweep

    ChimneySweep Well-Known Member

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  10. Logan

    Logan Well-Known Member

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    I love how all the "truthers" point out this guy as an example of Sandy Hook being a false flag.

    The accusation being that he was a "crisis actor".
    (I never understood the crisis actor theory...
    wouldn't you think if this guy was not really a parent that he would have friends and family back home who knew this was a scam?)

    He "couldn't have really been a parent" because he was smiling when he talked about his dead daughter.
    25 years ago...I worked with 2 brothers....super religious family.
    The one brother died in a horrible car crash with his wife the day after their wedding.
    Horrible, tragic situation.
    It was the weirdest thing, the brother wasn't sad...his whole family was happy that he was in heaven finally. The brother was back at work a few days later like nothing happened.
    Everybody deals with grief differently....
     
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  11. killallposers

    killallposers VIP Extreme Gold

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    I hope you are just a troll and not someone who thinks they made a good point.
     
  12. the G-man

    the G-man Well-Known Member

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    Don't turn your personal tragedy into an excuse to sell books if you don't want public criticism.
     
  13. dawg

    dawg In The Dog House Staff Member

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    Is there a difference between criticism and calling her a traitor and saying she never had a daughter?
     
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  14. Logan

    Logan Well-Known Member

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    Here's the difference:
    Saying that somebody is using the death of their own child to make money is distasteful, but valid....it's up for debate.

    Saying that their child (and the 20 some others who died) never existed is BATSHIT CRAZY.
     
  15. DinnerSocks

    DinnerSocks Well-Known Member

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    Sandy Hook was, literally, the worst thing EVER. I really hope that it's the worst thing to ever happen in my lifetime. The story about the Sandy Hook parents deciding to burying their little 6 year old boy in his Victor Cruz uniform because the Giants were his favorite thing in the universe fucking shattered me. I'm sure something much worse will happen because we live in a sick fucking world surrounded by a bunch of fucking crazy animals.
     
  16. dawg

    dawg In The Dog House Staff Member

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    Thank you. Someone gets it.
     
  17. DrivenByDemons

    DrivenByDemons Spinoff Jesus Staff Member

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    @Jim J Jiblets disagrees.
     
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  18. dawg

    dawg In The Dog House Staff Member

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    These are the same idiots that were convinced that Jade Helm was an Obama take over to get your guns and lock you into fema camps if you resisted. Jade Helm came and went, where are those nuts now? What is there explanation for nothing happening? I am sure we will have to wait until doomsday.
     
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  19. DinnerSocks

    DinnerSocks Well-Known Member

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    I really hate that I know the name "Adam Lanza" I really wish the media would've censored that. I hope he's in hell right now, endlessly re-living a Medieval execution by fire.
     
  20. Logan

    Logan Well-Known Member

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    Can you imagine the conspiracy nuts reaction to this story if his name was withheld?
    "Why is the killers name not being revealed? How convenient. ...because it wasnt just one guy...it was the Government!! Tyranny !!(and other stupid shit...)

    Transparency....revealing all of the facts is the only way to tell a story.
     
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