After so much protesting, and of course massive revenue loss ....they finally get it. And if this thread has been created, merge please. My apologies, I don't do this thread starting stuff ever. I did manage a tag though. I'm just really happy this is finally happening. SeaWorld CEO: We're ending our orca breeding program. Here's why. Join the conversation on Facebook >> We are proud of contributing to the evolving understanding of one of the world's largest marine mammals. Now we need to respond to the attitudinal change that we helped to create — which is why SeaWorld is announcing several historic changes. This year we will end all orca breeding programs — and because SeaWorld hasn't collected an orca from the wild in almost four decades, this will be the last generation of orcas in SeaWorld's care. We are also phasing out our theatrical orca whale shows. SeaWorld says it will end killer whale breeding program immediately The company announced Thursday morning that the breeding program would end immediately. The company also announced a partnership with the Humane Society. The company announced Thursday morning that the breeding program would end immediately. The company also announced a partnership with the Humane Society. See more videos Some critics want us to go even further; they want us to “set free” the orcas currently in our care. But that's not a wise option. Most of our orcas were born at SeaWorld, and those that were born in the wild have been in our parks for the majority of their lives. If we release them into the ocean, they will likely die. In fact, no orca or dolphin born under human care has ever survived release into the wild. Even the attempt to return the whale from “Free Willy,” Keiko, who was born in the wild, was a failure. For as long as they live, the orcas at SeaWorld will stay in our parks. They'll continue to receive the highest-quality care, based on the latest advances in marine veterinary medicine, science and zoological best practices. The Humane Society recognizes the critical work SeaWorld performs as one of the largest rescue organizations in the world. SeaWorld will increase its focus on rescue operations — so that the thousands of stranded marine mammals like dolphins and sea lions that cannot be released back to the wild will have a place to go. SeaWorld will also join in the Humane Society's efforts to raise awareness of animal welfare, offering humane food options and serving only sustainable seafood. Without a critical mass of informed and energized people, humanity will never make the difficult decisions that are necessary to halt and reverse the exploitation of wild places and the extinction of wild species By offering our guests enjoyable, memorable and educational experiences, SeaWorld will continue to create the constituency for conservation, just as we helped to inspire the changing attitudes that, in turn, inspired our company's changing policies. Joel Manby is the president and chief executive officer of SeaWorld Parks and Entertainment.