Shia LaBeouf delivers bizarre motivational speech Date June 2, 2015 - 1:23PM 130 reading now Mary Ward Email article Print Reprints & permissions Shia LaBeouf's latest piece of performance art. Photo: Vimeo/Ronkko & Turner Shia LaBeouf has delivered a bizarre motivational speech as part of a project by a group of Fine Arts students. LaBeouf, 28, is the star of #INTRODUCTIONS, a film by students at Central Saint Martins, London's University of the Arts. The film is 31 minutes long, but a one-minute section of it has been watched more than 2 million times after being uploaded to YouTube last week. The short clip shows LaBeouf delivering an aggressively motivational speech. "Just do it," LaBeouf repeatedly yells at the camera. "Don't let your dreams be dreams. Yesterday you said tomorrow, so just do it. Make your dreams come true, just do it!" The project is yet another stop on the Transformers star's journey from action hero to performance artist. The actor made headlines in January 2014, after he announced that his Twitter account was "meta-modernist performance art". In February of the same year, LaBeouf attended a red carpet event at the Berlin Film Festival with a paper bag over his head which read, "I am not famous anymore". His performance art has involved collaboration with British artist Luke Turner and Finnish performance artist Nastja Sade Ronkko, both of whom were affiliated with #INTRODUCTIONS. The trio previously staged a six-day performance in a Los Angeles art gallery called, #IAMSORRY, in which LaBeouf cried in front of an audience who were allowed to view him one at a time, bringing with them objects including Transformers action figures and a bowl full of hateful tweets about LaBeouf. Despite his artistic intentions, it hasn't taken long for LaBeouf's speech to be parodied, most notably as a TED Talk.