Sirius XM has "internal ratings"?

Discussion in 'The Howard Stern Show' started by La Flama Blanca, Jul 17, 2012.

  1. La Flama Blanca

    La Flama Blanca Well-Known Member VIP

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    I was always under the impression that satellite radio rally couldn't figure out ratings. According to this guy, they know, but don't release them. BTW the article is from 2009 and I'm surprised that they know how many listeners he has.


    Stern loves to count the 20 million Sirius XM subscribers as listeners, and his rabid fan base believes him!Come on, that's a huge stretch, even for the former "King of all Media." Intentionally equating potential audience with actual listeners is classic Stern BS. The former King never made another movie or wrote another book. He's the King of Satellite Radio, and he works for a company that NEVER posted a profit during his reign (it continues to post losses every quarter). Sirius XM stock has been lingering around thirty-three cents a share for the past month or so.I'm just waiting for Stern to advise his buddy, Sirius XM CEO Mel Karmazin, to boost profitability by eliminating all of the other channels. Stern is the big draw, so why waste resources with all those other channels? I wonder how fast the 20 million number would plummet.Before the Sirius XM merger "Daily News" writer David Hinckley reported that "Arbitron has released its first-ever ratings for XM and Sirius, covering April-June 2007, and they show that in an average week, 1,225,000 listeners at some point heard Stern." That's the TOTAL for the week, so at any given moment, Stern has maybe a few hundred thousand listeners. Anyway you look at it, that's a sorry ratings number for the former terrestrial radio god.Arbitron also said that one other satellite channel--XM's "Top 20 on 20" - topped a million during that April-June 2007 ratings period. Since Sirius XM doesn't release its internal ratings, we don't have any way to verify Stern's claims, or other satellite radio shows' numbers.On today's show Stern admitted that, yes, he has fewer listeners than he did when he was on terrestrial radio, but wouldn't go so far as to say lots of terrestrial radio personalities have far more listeners than he does now.The current terrestrial radio talk show mega star is Rush Limbaugh; he boasts a weekly rating of 14.75 million listeners.Stern rules his smaller satellite radio universe and collects a big, fat paycheck for doing so. Good for him, but I'm so tired of his endless self-promotion, and putting down others, like today's dissing of Conan O'Brien's move to the "Tonight Show."Face it, Stern's creative peak was decades ago. He used to be a very funny guy; now he's just a very rich man.
     
  2. ryanv1978

    ryanv1978 New Member

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    Do you really think they have the ability to put a satellite in the sky and broadcast from it but they lack the ability to tell how many people are listening to what??

    Howard knows JUST how much his listenership has dropped since 2006 and trust me it's a lot.
     
  3. TehLivingDeath

    TehLivingDeath New Member Banned User

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    They don't. Our receivers don't send data back. That's why satellite TV companies require you to have a phone line, as that's how they gather data from your home.
     
  4. ryanv1978

    ryanv1978 New Member

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    right

    they can't tell who is listening to what...LOL

    that's a good one
     
  5. The Booey

    The Booey Well-Known Member

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    If the size of Howard's audience was something to brag about, Sirius would issue a press release in a split-second.
     
  6. TehLivingDeath

    TehLivingDeath New Member Banned User

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    Oh, ok. Well, you must be right then, because you threw in an "LOL".
     
  7. qb123

    qb123 Well-Known Member

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    maybe not over satellites, but Im sure there is some extrapolation of ratings that they can base off of their streaming service which can monitor every aspect of who, what, and for how long people listen to which station.
     
  8. TehLivingDeath

    TehLivingDeath New Member Banned User

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    You're gonna get LOL'd.
     
  9. Fuddco

    Fuddco New Member

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    That is probable,and they also do surveys of listeners to see what is being listened to. It really is all smoke and mirrors though, the make an "educated guess" and go with that.
     
  10. Winst

    Winst Well-Known Member VIP

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    Sirius may or may not have the proper tech required....but there are services out and about that certainly do have the proper tech..and then some.

    It's not totally out of the question that one of these other services could be brought in and/or used to collect certain data.
     
  11. TehLivingDeath

    TehLivingDeath New Member Banned User

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    I haven't gotten a survey in eons.
     
  12. Peau de Soie

    Peau de Soie Edit Button? Thanks LaserTilt!

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    Ordinary 'what did you watch today' diary questions made Neilsen a very important company so, at worst (and all other tech aside) that's all Sirius would have to be doing to get a good idea of its ratings. (Pick a small sample of subscribers and ask what they listen to.) Whether or not any Dawg's participants are part of those groups probably isn't significant.

    And wouldn't they be nuts (and financially irresponsible) NOT to get some kind of ratings, whether through surveys or e-meters or anything else...
     
  13. harlock

    harlock ancora imparo Gold

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    they have clandestine ratings :ninja:
     
  14. Art

    Art Grandiloquent Bloviator VIP

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    Sirius XM has "internal ratings"?

    And Howard has "internal sex organs" :rolleye:

    Its all good.
     
    Last edited: Jul 17, 2012