http://www.cnbc.com/2016/09/26/why-snapchats-new-glasses-could-be-more-than-just-a-toy.html Why Snapchat's new glasses could be more than just a toy Anita Balakrishnan | @MsABalakrishnan 4 Hours Ago CNBC.com If Snap's lighthearted rebrand takes off, it could pave the way for serious new lines of business — including augmented and virtual reality, experts told CNBC. Along with a name change, the company behind Snapchat released over the weekend a new set of glasses that lets users capture short videos from their own perspective and post it to the app. The product, $129.99 Spectacles, rolled out with a colorful, retro-lite look and a sizzle reel of some roguish young people recording their skateboard tricks. Snapchat declined to share anything further with CNBC about its plans. Josh Elman, partner at venture capital firm Greylock Partners, said under its fun, unassuming exterior, Spectacles could also be a test for how far Snapchat could expand its brand into new areas. "I think Snapchat is pushing the edges of what the camera is," he told CNBC's "Squawk Alley" on Monday. "I think their brand is so strong with people in their early 20s that they might sell a lot more of these than anybody is predicting. ... They're positioning it as this fun toy for people to engage with, not something that you need to think about as your next big technology investment."' While Elman didn't mention specific applications, he said that Spectacles extends Snapchat's ambitions to be users' default camera. "I think it's the beginning of a much broader set of things we're going to see from Snap, [such as] I think the ability to change how people think of the camera — it's not just something you hold and shoot, you take out of your pocket or out of a case — it's right there with you all the time," Elman said. For now, it's all speculative, as Spectacles remain a fashion statement and a way to post to the Snapchat app. CEO Evan Spiegel called the new product a "toy" to be worn "for kicks at a barbecue and outdoor concert." "It's about us figuring out if it fits into people's lives and seeing how they like it," Spiegel told The Wall Street Journal. But virtual or augmented reality could be one path forward for Spectacles. The product records circular video with a 115-degree field of view and sends snaps to the mobile phone app to be viewed. Because of the circular way video is captured, Spectacles could one day be the preferred way to play back Snaps, paving the way for virtual and augmented reality in the future, according to Sophia Dominguez, CEO and co-founder at SVRF, a search and discovery engine for virtual reality content.