News Starbucks Changes Reward Program: Customers Pissed

Discussion in 'The Howard Stern Show' started by BethSucks, Feb 22, 2016.

  1. BethSucks

    BethSucks Well-Known Member Staff Member

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    Starbucks customers furious about new rewards program
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    Starbucks Rewards program will change from a 1 star per visit system to a 2 stars per dollar spent system. In order to receive a perk, customers will have to reach 300 stars first, and then 125 stars thereafter.
    Starbucks is changing its rewards program, and people are not happy about it.
    The company announced Monday that starting in April, customers will no longer receive one point or "star" per visit. Instead, patrons will receive two stars for each dollar spent. What's the problem with that? Well, Starbucks is also changing how "gold" status and perks are calculated.

    Right now, customers receive gold status once they've earned 30 stars in a year. That's loosely equivalent to visiting Starbucks 30 times, if you don't get any bonus points along the way.

    Gold members get a free food or beverage product after 12 stars.

    But when the new points system launches, customers will have to earn 300 stars -- or spend close to $150 -- to reach gold status.

    After that, they will need 125 stars (the equivalent to spending about $63) in exchange for a free item.

    Related: Your Starbucks drink may have 25 spoons of sugar in it

    The new program penalizes people who tend to spend less per visit. Regulars who buy a $2 cup of coffee, for example, will have to dish out $90 more per year to reach gold status.

    The change will benefit people who spend at least $5 per visit, as they will still reach gold status in about 30 trips to Starbucks.

    Starbucks says that a program based on spending has been a top customer request. But when the company announced the change, many people took to Twitter (TWTR, Tech30)to complain.

    @Starbucks Right now I spend about $24 before I get a reward, now I have to spend $62.50 to get enough for a reward?!?!? This is bull!

    — Tayler Gammon (@TheTaylerGammon) February 22, 2016
    @Starbucks crowing "you'll earn stars faster!" -- but you'll need more than 10x the stars to get a freebie. That's inflation, not incentive.

    — Brooke C. Wheeler (@bcwheeler) February 22, 2016
    @Starbucks This loyal customer is beyond angry - cut rewards for everyone averaging under $5.20 and claim it's a response to OUR requests?!

    — lake county democrat (@lakecountydem) February 22, 2016
    This will be the most significant change to Starbucks' rewards program since its launch in 2009. A Starbucks (SBUX) spokeswoman told CNNMoney that the company is aware of the reactions on social media and is "always listening to customer feedback."

    Starbucks will multiply the points for existing customers by 11 when the new calculations go into effect in April.

    CNNMoney (New York) First published February 22, 2016: 5:40 PM ET​
     
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  2. Walygatr

    Walygatr Well-Known Member

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  3. Drungle

    Drungle BADSTREET USA Gold

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    Fuck Starbucks
     
  4. suckemnuckledus

    suckemnuckledus Well-Known Member

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    2 words.... Starbucks Sucks!!
     
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  5. BethSucks

    BethSucks Well-Known Member Staff Member

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    Starbucks customers must be the whiniest cunts on the planet. Waaah, they used a red cup for Christmas, waaah they don't give me free coffee fast enough.......just go somewhere else if you don't like it.
     
  6. flonsta

    flonsta Well-Known Member

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    Hey, let a little company make a buck, will you??
     
  7. Sloppyjoe

    Sloppyjoe VIP Extreme Gold

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    WGAS/WGAF
     
  8. DarkFriday

    DarkFriday Fired as a MOD...Twice. Gold

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    :coffee:
     
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  9. R.P. McMurphy

    R.P. McMurphy Well-Known Member

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    ...white people problems.
     
  10. FishySausage

    FishySausage Original Nuttah VIP

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    Starbucks is the worst chain coffee shop.
    That said, quit your whining, bitches.
    You don't like it, make coffee at home
     
  11. StRyDeRxX

    StRyDeRxX Bling Bling Gold

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    Starbucks coffee is the worst! To acidic and bitter. 7/11 has better coffee. :coffee:
     
  12. MrsTreat

    MrsTreat Well-Known Member Banned User

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    Cost me $2.50 for a medium cup of black coffee at SB. And that's after waiting forever while the minimum wage workers pointed towards their tip jars. They can stuff their points program up their steam press.
     
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  13. PSU Shower Room

    PSU Shower Room Well-Known Member

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    Gunky must be advising Scchhtarbucccchhhhsshhh.
     
  14. Walygatr

    Walygatr Well-Known Member

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    I haven't met one person that likes Starbucks. hmmm....
     
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  15. SuperFarts

    SuperFarts Well-Known Member

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    Then go to Wawa bitches or better yet, take 5 minutes to brew it at home.



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  16. Jayla

    Jayla Ou ai-je l'esprit? Gold

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    Hooboy. I'm gonna be on the news soon
     
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  17. a mysterious man

    a mysterious man Well-Known Member

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    People that frequent Starbucks deserve all this and more.

    Douchebags.
     
  18. Lagersolut

    Lagersolut Well-Known Member

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    + 1 Fuck Starbucks - never had 1 cup of their 10 dollar shit water .
     
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  19. Jayla

    Jayla Ou ai-je l'esprit? Gold

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    Yep. For some reason I don't understand, I still spend money there though.
     
  20. suckemnuckledus

    suckemnuckledus Well-Known Member

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    my Albuminurophobia and my Cenophobia, plus my Cibophobia which has a horrible effect that led to my Dipsophobia. No thank you.