The world is doomed. I don't drink coffee and certainly would never drink or eat any of their overpriced shit, but if Daniel Carver is allowed to lecture, I may change my mind. I can't wait for the youtube videos of Nazis and Muslim Brotherhood types having deep conversations over a $20 cup of coffee. The ceo sounds like a real jerk off. U.S. Starbucks CEO asking employees to talk race with cusomters JASON SILVERSTEIN Today, 3:34 AM STARBUCKS Starbucks baristas are being asked to write "Race Together" on coffee cups as an invitation to customers to discuss race relations. Would you like some tolerance with that cappuccino? Starbucks CEO Howard Schultz announced a new PR campaign for the world’s largest coffee shop chain, in which employees are encouraged to serve up chats about race relations to customers. “We at Starbucks should be willing to talk about these issues in America," Schultz said in a corporate release on Monday announcing the “Race Together” campaign. Starting on Monday, Starbucks baristas are being asked to write “Race Together” on coffee cups they hand to customers, as an invitation to talk to them about race. The company also ran full-page ads in USA Today, which it is partnering on this plan, and the New York Times over the past few days, with the slogans “Race Together” and “Shall We Overcome?” over a black background. In an online video address to the company’s 200,000 employees, about half of whom are minorities, Schultz says he started holding open race forums in several cities last year, as national protests exploded from the police deaths of unarmed black menEric GarnerandMichael Brown. He says the cup-writing campaign is his idea of paying those discussions forward. MARK LENNIHAN/AP Starbucks CEO Howard Schultz has a history of open activism with the corporation and said the latest plan was inspired by protests last year against police deaths of unarmed black men. "I know this an emotional issue, but it is so vitally important to the country," he says. Schultz says in the video that employees who feel "uncomfortable" with the plan don't have to participate, and can also replace cups for customers who don't want a "Race Together" beverage. Schultz has a history of activism with the ubiquitous multibillion dollar corporation, openly insisting that Starbucks supports gay marriage and gun control, even if that brews discontent with some investors. He previously asked baristas in some stores to write "Come Together" on cups in 2012 as a PR campaign tied to political gridlock in Washington D.C.