In a Lemonade Stand, a Transformation of the Corporation By STEVEN DAVIDOFF SOLOMON NOVEMBER 12, 2013 4:03 PMNovember 12, 2013 4:03 pm Photo CreditHarry Campbell Did you see the three guests of honor who rang the opening bell at Twitter’s debut on the New York Stock Exchangelast week? Twitter chose the three because they represented prominent users of the micro-messaging service. There wasPatrick Stewart, the actor of “Star Trek” fame, and Cheryl Fiandaca, the spokeswoman for the Boston Police Department. But the third, a 9-year-old girl in a blue princess dress, was the revolutionary in the group, one who may change the way nonprofits and perhaps even companies, are run. She is Vivienne Harr. When she was 8, her parents showed her a picture by the photographer Lisa Kristine of two young Nepalese boys hauling huge rocks on their heads down a mountain. The boys were holding hands for comfort. The quarry was filled with child slaves who were forced to undertake this task every day. Vivienne, who often wears princess dresses, started a lemonade stand to raise money to end child slavery with the goal of raising $100,000 by selling lemonade for a year. By day 173, she hit her mark, donating $101,320 to the charity Not for Sale. Vivienne’s success was spurred by a heart-rending cause, a cute face and a good tagline in the form of “make a stand.” But she would most likely have just been another lemonade stand if not for her father, a social media expert. Eric Harr was president at the time of Resonate Social, and his clients included CBS News and Lexus, among others. He led a media-savvy Twitter campaign that attracted national attention for Vivienne’s cause. What makes this feel-good story really interesting is what happened next. Instead of moving on, or even forming a nonprofit to continue those goals, Mr. Harr and his wife, as well as Vivienne, formed a business around this cause. Mr. Harr raised $982,000 in financing and incorporated Make a Stand. He quit his job and is now the chief executive. Make a Stand sells fair-trade, organic lemonade. But this is not all about profit. The Harrs took advantage of new laws adopted by the State of Washington that created a type of corporate entity called a special purpose corporation, which is intended to earn a profit for shareholders, but can take into account other social constituencies, such as a charity. Armed with venture capital, Vivienne has set out to conquer the lemonade business and end child slavery. Make a Stand will give 5 percent of its revenue to five charities to combat child slavery.