Wiggy continued irrelevance by not even moving the needle on this movie that started in 3rd place on it major weekend opening. This excerpt from Deadline.com is Hilarious on who they are targeting as an audience and thinking Wiggy could deliver. http://deadline.com/2015/10/the-martian-the-walk-sicario-weekend-box-office-1201565765/ nsgate’s Sicario is currently shooting Warner Bros.’ The Intern in the knees for third. The drug trafficking film’s third weekend wide expansion is collecting $12.08M at 2,620 for a running cume of $15.076M. 85% of the crowd for this R-rated film were over 25, slightly more than the 83% who showed up last weekend. In addition to the film’s rave reviews out of the Cannes and Toronto film fests, Lionsgate tailored a media plan for Sicario aimed at male adults (which they pulled in at 55%) running TV spots during fall sports and prime TV series premieres. Media was scheduled on AMC, Comedy Central, Discovery, ESPN, FX, History and USA(no mention of Wigward tjc). In addition, there was a robust Hispanic campaign aimed at males, with promos on Univision, Telemundo, Univision Deportes, UniMas, and El Rey; as well as covers on Alma Magazine and Vanidades and an inside feature inPeople En Espanol. Digital included targeted content debuts on iTunes, Fandango, Yahoo, Entertainment Weekly, IMDb, Hitfix and YouTube. There was even a Twitter game related to Sicario called “Cartel Ciphers,” where fans can play as undercover agents.