Stern Show ad rates - Mon-Wed Live Read 6am-10am costs $10k for 1 min

Discussion in 'The Howard Stern Show' started by garypagetwo, Mar 15, 2014.

  1. garypagetwo

    garypagetwo The Gun Gold

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    I doubt anyone's actually paying these prices, though

    [​IMG]
     
  2. illini fan

    illini fan New Member VIP

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    Howard won't do live reads for Ashleymadison.com because he's evolved and ethical.....True story....

    :jj:
     
  3. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    That has Ferrall on it........He's been gone for awhile now.......
     
  4. Bye You!

    Bye You! The n word guy Gold

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    So Howard's fees are probably 5k now.
     
  5. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    That's what I was thinking........:coffee:
     
  6. jyanks

    jyanks Well-Known Member

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    Whatever happened to Ferrall?
     
  7. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    CBS Sports signed him to a deal.........
     
  8. boomer1976

    boomer1976 Well-Known Member VIP

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    Lets get a dawgshed.com ad on the air. That would be awesome.
     
  9. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    I'm in......And make sure that it's a live read!!!!
     
  10. Rob0729

    Rob0729 Well-Known Member

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    No one pays the advertised line card ad rates. There are tons of unpublished discounts with ad rates like ad firm discounts, package discounts, free spots on other channels, etc. My guess is when everything said and done, I am guessing that an live air read by Howard only costs $3-6k per ad for most advertisers. I only do print advertising in magazines, but I do know if you know what to ask you can get the ad firm rate and that is usually 30-50% off the published rates.

    I did find an article that he was getting $30k for live reads on terrestrial radio which means the rate card probably was $60k. And according to the article, regular spots were going for $5-6k when Howard first moved over to Sirius and now the rate card is listing $3,500. So even though his audience supposedly has grown exponentially, he is getting less for an ad today than he did when he first moved to Sirius.



    http://adage.com/article/media/howard-stern-s-ad-rates-sirius-slump-low-5-000/112043/
     
  11. Rob0729

    Rob0729 Well-Known Member

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  12. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    Your the expert......Tell us.......
     
  13. Rob0729

    Rob0729 Well-Known Member

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    What's he saying Robin? What do you do for a living?
     
  14. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    No...I mean, You ARE the expert......What do you think? Current rates falling? Obvious bottom of the barrel clients..."Sweaty Balls" "Cheat on your Spouse" "How Much You Got to "Date" Whores" etc. Now he's jumping up and down about file sharing......Something smells...No?
     
  15. Rob0729

    Rob0729 Well-Known Member

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    I don't know what his current rates are. I do know that most of his current advertisers are advertising on O&A and other Sirius stations which means they were sold a large ad package. So it is hard to tell. I guarantee you for every ad they are buying on Howard, they are probably getting about a dozen freebies on other shows in a package like this.

    They could have paid a decent rate for Howard (say 60% of the rate card rate), but when you factor in all the freebie ads they are getting on other stations it is closer 30%. So if this line card is current, they are probably paying $3k for live reads and $1,200 for recorded ads when you count the discounts and freebies.
     
  16. 1Vegasgirl

    1Vegasgirl Well-Known Member VIP Gold

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    I can't imagine anyone even paying that. What a waste of money, especially for a live read. That would make me to never buy whatever he was promoting. I know he is a lying hypocrite.
     
  17. guruhugz

    guruhugz Well-Known Member

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    satellite radio was supposed to be commercial free and that was its big selling point
     
  18. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    Got it......
     
  19. Snotty

    Snotty My Snothand be strong!!! VIP Gold

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    Everything it wasn't supposed to be....It has become......
     
  20. larryluncg

    larryluncg Empty VIP Gold

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    Those rates other than Howard's are cheap as shit.