http://www.foxsports.com/college-fo...n-social-media-mobs-and-radio-s-future-022515 Howard Stern, Social Media Mobs, and Radio's Future Last week on vacation in Mexico I reread Howard Stern's 1993 book "Private Parts." The book sold millions of copies and was turned into a successful movie in 1997. I read it as a 14 year old back in 1993 before I knew who Howard Stern was and I loved all the parts about lesbians and sex. (I still loved the parts about lesbians and sex as a 35 year old, proving that a generation later I still pretty much have the same sense of humor). Last year Stern celebrated his sixtieth birthday with a gala celebration attended by many of the leading lights in the entertainment industry. He is the most successful radio host in the history of the medium and widely regarded as a superlative interviewer and a creative and comic genius. But that wasn't always the case. A ton of people hated Howard Stern during his rise to prominence. I wanted to reread the book because I admire Stern's ability as an entertainer and a businessman. I've asked the question on here several times of late because I think it's an integral one as the radio industry undergoes seismic change: if Stern were thirty and still building his radio career, what would he be doing right now? Would he do terrestrial radio at all, would he have gone the podcast route, what would the smartest and most creative man in our industry be doing? It's something I'm thinking about as I try to decide my future in radio, what would someone more talented and successful than me have done facing the same decision.......................................?