TAPP, a paid, online video platform

Discussion in 'The Howard Stern Show' started by Nemo, Mar 11, 2014.

  1. Nemo

    Nemo Beer Can Thick Gold

    Reputations:
    339,542
    Joined:
    Sep 7, 2010
    Messages:
    94,550
    Likes Received:
    58,665
    :bigthink

    http://www.thewrap.com/jon-klein-new-tapp-venture-weve-created-company-feared-come-along-exclusive/
    [​IMG]
    Klein and former NBCU chief Jeff Gaspin will launch their multichannel online network within a month

    Former CNN President Jon Klein and former NBC Universal Chairman Jeff Gaspin announced on Tuesday the launch of the latest generation of online ventures, called TAPP, a paid, online video platform featuring multiple channels based on individual media personalities. TheWrap spoke to Klein in the wake of the announcement. Klein will be CEO, while Gaspin will be chairman.


    How did this venture come about?
    Jeff and I both came to this from different directions. At CNN I used to sit there and wonder when it would occur to Anderson Cooper and Sanjay Gupta and Christiane Amanpour that CNN needed them more than they needed CNN these days. Technology allows personalities to connect with their biggest fans.

    To me TAPP is the fulfillment of that. We've created the company that I feared would come along .

    Also read: Jeff Gaspin, Jon Klein to Launch Multichannel Online Video Platform

    For Jeff, who oversaw distribution at NBC, he helped establish young networks… We're living in the age of specificity – whether it's a TV channel that let's you pick the star you love most and watch their network and pay for that. You get more of the person you love and less of the person you don't care about.

    TAPP will take advantage of that.

    Who have you signed for the network?
    We haven't talked about personalities and channels, but basically we're looking for personalities who have a strong social presence – it could be on the radio show, a TV series, a blog, where they have regular contact with the audience. People with an intense base of super fans who crave more from their idol.

    So, more Howard Stern?
    Howard Stern is a good example of that personality. There are a lot of people who are not household names bur nonetheless have millions of loyal fervent fans who want more of them. That's a rich vein for us to tap.

    And you'll monetize this how?
    We charge a monthly subscription fee — $9.95 a month. You pay per channel. We're not building up the TAPP brand initially, the brands of our stars are so strong.


    So you're taking the Glenn Beck, you're taking the WWE, the Andrew Sullivan model?
    Yes. We see Glenn Beck's huge success – 300-400,000 subscribers, paying him $10 a month. So we want to do Glenn Beck at scale – dozens of channels over the next several years.

    How much money have you raised?
    A lot of money from Discovery, they're a major investor and on our board. And individuals including Eric Schmidt of Google, Ken Moelis of Moelis & Co, Peter Ezersky of Quadrangle – it's a fantastic group.

    Is this what, in the $50 million range?
    We've got deep pockets to spend. Enough to really put the pedal to the metal.

    Where will you be based?
    We're based in the cloud right now. Jeff's in LA. I'm in New York. We'll have production facilities at each of the channels. We meet every day on Skype.

    When will be the first rollout?
    The first channel rollout is in the next month, we're in the midst right now of taping some of shows.

    And how many stars have you signed?
    We've got a number of stars. A number of personalities.

    And I hear agents are calling you today?
    Yes, and that's great.
     
  2. datchguy

    datchguy New Member Banned User

    Reputations:
    -132
    Joined:
    Oct 14, 2012
    Messages:
    13,446
    Likes Received:
    8
    If they get Howard...

    SFW.

    [​IMG]
     
  3. Anfkid

    Anfkid Blue Banner Mafia Staff Member

    Reputations:
    391,849
    Joined:
    Feb 18, 2012
    Messages:
    59,748
    Likes Received:
    54,826
    No sim cards?
     
  4. Mr Fantastic

    Mr Fantastic Found Nemo VIP

    Reputations:
    116,015
    Joined:
    Oct 21, 2010
    Messages:
    9,086
    Likes Received:
    22,485
    TAPP cards? :dontknow:
     
  5. Nemo

    Nemo Beer Can Thick Gold

    Reputations:
    339,542
    Joined:
    Sep 7, 2010
    Messages:
    94,550
    Likes Received:
    58,665
    Tapp that, Ass!
     
  6. knu3421

    knu3421 Well-Known Member

    Reputations:
    36,270
    Joined:
    Jan 15, 2012
    Messages:
    22,801
    Likes Received:
    5,999
    the amazing private parts
     
  7. Mr Fantastic

    Mr Fantastic Found Nemo VIP

    Reputations:
    116,015
    Joined:
    Oct 21, 2010
    Messages:
    9,086
    Likes Received:
    22,485
    Future defendants



    [​IMG]
     
  8. knu3421

    knu3421 Well-Known Member

    Reputations:
    36,270
    Joined:
    Jan 15, 2012
    Messages:
    22,801
    Likes Received:
    5,999
    [​IMG]

    Just tapp it in!
     
  9. Mr Fantastic

    Mr Fantastic Found Nemo VIP

    Reputations:
    116,015
    Joined:
    Oct 21, 2010
    Messages:
    9,086
    Likes Received:
    22,485
    TAPP = Take All Prized Possessions




    [​IMG]
     
  10. Anfkid

    Anfkid Blue Banner Mafia Staff Member

    Reputations:
    391,849
    Joined:
    Feb 18, 2012
    Messages:
    59,748
    Likes Received:
    54,826
    I heard Howard is already suing TAPP.
     
  11. koclem

    koclem .|..O..|. VIP Banned User

    Reputations:
    11,888
    Joined:
    Jan 31, 2012
    Messages:
    7,334
    Likes Received:
    1,066
  12. peterfonda

    peterfonda Well-Known Member

    Reputations:
    9,996
    Joined:
    Dec 2, 2012
    Messages:
    6,697
    Likes Received:
    5,417
    Unless there's porn, no thanks. If people are going to pay for a monthly video service, there has to be porn.
     
  13. Anyonenow

    Anyonenow Well-Known Member

    Reputations:
    119,578
    Joined:
    Dec 14, 2011
    Messages:
    7,481
    Likes Received:
    5,597
    Fast Forward 12 months

    tapp.jpg
     
  14. Anyonenow

    Anyonenow Well-Known Member

    Reputations:
    119,578
    Joined:
    Dec 14, 2011
    Messages:
    7,481
    Likes Received:
    5,597
    They don't even have a website(I couldn't find it) :facepalm:

    With an appearance on Bloomberg TV Tuesday, Former CNN president Jon Klein and former NBC entertainment chairman Jeff Gaspin announced their new online streaming video venture called TAPP, short for “TV App.” As for the types of personalities the pair hopes to feature on the service? According to Klein, Sarah Palin is exactly the type of person they are looking for.

    “We are not talking about specific talent,” Klein said in response to rumors that they have been in talks with Palin about the venture. “I will tell you that Sarah Palin is the kind of personality who has a massive social presence, and a core group of followers and supporters who hang on to her every word. That is exactly the characteristic that these channels are looking for.”
    Similar to Glenn Beck’s TheBlaze.com, TAPP will consist of multiple channels and shows that users can stream online for somewhere in the $10/month range. “Everybody’s got someone, one person at least, that they would pay $10 per month to get more of,” Klein added. He envisions a world in which “everyone has a TAPP channel” the way anyone can have a YouTube channel today.
    TAPP’s initial batch of investors includes Discovery Communications, Demarest Films and Google executive chairman Eric Schmidt.

    Watch video below, via Bloomberg TV:
    http://www.mediaite.com/tv/former-cnn-nbc-execs-want-to-tapp-palin-for-new-streaming-video-service/
     
  15. Phillipmcd

    Phillipmcd Active Member

    Reputations:
    69
    Joined:
    Dec 13, 2011
    Messages:
    5,301
    Likes Received:
    24
    TAPP and the website are two different things Robin. I was tricked. My lawyers are looking into this.