This party has been marketed one and only one way. "Look how hard it is to get tickets. We don't have enough tickets. I'm turning my family, friends, and A-List celebs away. Gary is under the most pressure of his life with these tickets. These are the hottest tickets for the biggest event ever. Beth is choosing from 5 outfits. What should I wear Robin? Bobo you lost the ticket contest (but wait a few days well give you some). There is too much demand for these tickets." It has never been about the music acts and celebrities. They aren't that big of a draw and just because you sit in a theater doesn't mean you are sitting next to Jewel. Your best luck is sitting next to Eric from Hobokan. My guess is Don Buchwald one day said, "Howard, I have a great idea. I know you don't want to do a Birthday show anymore, but if you did one on a Friday you could take off Monday. We do it Super Bowl weekend hoping celebs in town will pop in. Here is the best part, we announce it 6 weeks early and you can talk about it on your show everyday for a least an hour or more. Think about how much time and content you will save by being able to constantly talk about it and hype it. We will do it 3 weeks after your Birthday and have the company we sued pay for it. What do you think?"