All week long on live, and along with the countless rebroadcast, shows Howard and Benjy have been mentioning and promoting a certain podcast that's been around lately that centers loosely around Benjy and his "girlfriend". The Howard Stern Show even sent out an official tweet to it's "millions of listeners" with the link address of this live videocast after Monday's show this week. For those of us that still listen, Monday and Tuesday, Howard spent 20-30 minute segments on it, and another few moments during the Wednesday Madonna day show. There was quite some turmoil and Benjy vortex shtick built up around this podcast and the clips Howard played on Monday. Howard even mentioned that even he and Beth viewed portions of the live podcast on Monday night. Howard mentioned listening and watching with Beth. JD has been tasked with recording the podcast for clips that Howard plays on air. So with all this mention, there should have been at least a great percentage of Howard's quoted "23 million listeners" at least checking it out, right? Let's be conservative, and say that just 1% of the listeners took enough interest of the on-air fights between Benjy and his "girlfriend" to click on the link that the Howard Stern Show sent out, the website name mentioned on air, and the link to the podcast. Disregard how bad the podcast is, but let's assume that after the Stern show mentions, at least 1% of his audience decide to check it out for a few minutes. Let me get out my calculator ... 1% of 23,000,000 ... 1 divided by 23 ... carry the 16 ... drop the 1 ... move this decimal point over ... well, astoundingly 1% of 23 million turns out to be 230,000 listeners. That's just 1% of Howard and Hein's claimed daily listening audience. 230,000. Elisa's podcast had 90-110 viewers on Sunday night before the Monday Stern show mentions. Monday night, after the Howard bits had been on air, Benjy's mention of the link, and the official Tweet with the link sent out, there definitely was an increase in average viewers on Monday night. Elisa's podcast averaged around 170-200 viewers on Monday night this time. So, the Howard and Benjy plugs on the Stern show resulted in an additional 80-90 people checking out the live podcast that night. Okay, so what about Tuesday night? Its a slow build, right? After Howard had even another bit about the podcast on Tuesday's show, and admitted he and Beth checked it out? Tuesday night? Elisa had 90-110 viewers again. Back to ts normal audience. No effect at all from the Stern show. Let's reverse the 90 additional count of users that Elisa got from all of the Stern show mentions and bits from Monday nights show, assuming again that it's just a conservative 1% of Howard's listeners who bothered to check her podcast. 90 times 100% equals 9,000 -- just like 230,000 times 100% would be Howard and Hein's continued claim of 23,000,000 listeners. So if only 1% of Howard's real audience actually checked out the podcast on Monday night based on all the show mentions, and Hein's continued statements that "Howard's audience will follow him anywhere, Gare!" These 90 additional viewers of the podcast represents 1% of his audience in our simulation here. His audience size, based on the gigantic bump in Elisa's podcast on Monday night, shows us that the Stern audience is only 9,000 listeners at the 1% simulation. What does this really mean? Even if our numbers are off, a tangent of accuracy, and we're just using a conservative 1% of his audience showing any interest in anything Howard mentions on the show? There is no Stern effect. There is no audience in the millions. There may be a 100,000 listeners at most on a good day as an accurate figure, based on streaming, repeats, etc. In reality, it's probably in the 50,000-60,000 listener range on a regular live show.