I'm not surprised Trump brought more eyeballs to The Tonight Show, but J. Kimmel is sinking into a lonely 3rd place now that Colbert is on the air. Kimmel has been on for 12+ years. Let's see how this plays out over the next year. A decade ago, the "Stern Effect" would almost guarantee victory for the late night host that had the then KOAM as a guest, but that era ended 10 years ago. ------------------------------------- http://variety.com/2015/tv/news/donald-trump-jimmy-fallon-tonight-show-stephen-colbert-1201591884/ Donald Trump Sends Jimmy Fallon to Highest Friday Rating in 18 Months Jimmy Fallon got a Donald Trump bump as the GOP presidential hopeful’s appearance took “The Tonight Show” to its highest ratings for a Friday broadcast in 18 months. NBC’s “Tonight Show” brought in 4.5 million viewers, according to Nielsen’s preliminary estimates. In adults 18-49, Fallon averaged a 1.2 rating. That was Fallon’s highest mark for a Friday broadcast since Feb. 28, 2014, shortly after his debut at the “Tonight Show” desk. The week-one duel between Fallon and CBS’ new “Late Show” host Stephen Colbert ended with “Late Show” drawing 3.5 million viewers and 0.8 in adults 18-49. It was notable that “Late Show” held steady Friday in its 18-49 average of the past three nights despite the lure of Trump on the competition. And Friday’s “Late Show” episode was up 47% from CBS’ showing the same night last year. Colbert’s guests on Friday included Amy Schumer and Stephen King. Trump is set to visit “The Late Show” on Sept. 22. CBS noted that “Late Show’s” Sept. 8 premiere episode has set a new record for total streams via CBS.com and CBS apps. The pattern after four days indicates that NBC’s “Tonight Show” will continue maintain a comfortable lead over CBS and ABC’s “Jimmy Kimmel Live,” barring big stunts or guest booking coups. For CBS, the win with Colbert moving into “The Late Show” host slot is double-digit gains compared to the network’s performance in the time slot this time last year. And Colbert is clearly drawing a younger audience than David Letterman did in his final season.