Expectations for a man: think of something creative, romantic, clever and sexy - all wrapped up in some sort of expensive gift - jewelry preferred. Don't just give her the new bracelet or necklace... you must also think of a clever, romantic way to provide it to her. Big date night, followed by a surprise gift, followed by champagne, rose petals, bubble bath, etc. Oh yeah, don't forget the love note too... all saying how much you love her, you think about her all day long - the usual romance novel, Lifetime Movie bullshit. The next day, the gals all gather around and compare notes, "Ok ladies, let's see who won and let's see who has the biggest loser for a boyfriend/husband". Last place is usually the pathetic loser who "only" got her flowers and candy. Boring, unoriginal loser. Your entire being as a man is judged on this performance or lack thereof. Expectations for a woman: nothing. Social penalty for her doing nothing: nothing. Oh, and the vast majority of the time she decides to do something for him, it is usually something like buying herself some lingerie and giving him the "gift" of fucking him that night. Whoa... way to be so generous.