Variety Mag: Few Sirius XM Subscribers Are Staying for Howard Stern, Survey Shows

Discussion in 'The Howard Stern Show' started by Straight Edge, Jan 22, 2014.

  1. Straight Edge

    Straight Edge Member

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    Few Sirius XM Subscribers Are Staying for Howard Stern, Survey Shows
    Only 5 percent would consider leaving satellite service if he was gone


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    “The Howard Stern Show†was a huge draw for Sirius XM when Stern signed a deal with the then infant subscription radio service nearly a decade ago. Today, however, that may not be the case.

    Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order to quantify the impact of Stern’s presence on the service. The results found that a minority would feel the hurt if they lost their regular dose of Stern.

    Of the respondents, only 12 percent reported that they listen to Stern regularly. What’s more, only 5 percent would consider leaving Sirius XM if he was gone, and 95 percent responded that they would not pay extra to keep him.

    For Sirius, this could mean there is less of a need to keep Stern when his contract comes up for renewal at the end of 2015. As of their last report, Sirius serves more than 25 million subscribers.

    Alex Stedman

    Orignal Link: http://variety.com/2014/digital/new...ying-for-howard-stern-study-shows-1201067292/
     
  2. BethSucks

    BethSucks Well-Known Member Staff Member

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    Finally some truth on this subject, Alex Stedman is going to get a serious clandestine fucking.
     
  3. datchguy

    datchguy New Member Banned User

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  4. datchguy

    datchguy New Member Banned User

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    Macquarie Equities Research released the results of the survey Wednesday in which 800 Sirius XM subscribers were questioned in order to quantify the impact of Stern’s presence on the service. The results found that a minority would feel the hurt if they lost their regular dose of Stern.

    Of the respondents, only 12 percent reported that they listen to Stern regularly. What’s more, only 5 percent would consider leaving Sirius XM if he was gone, and 95 percent responded that they would not pay extra to keep him.


    Those fucking numbers spell disaster.

    So out of 800: 9.6 people (gonna round up to 10) said they listen to Stern regularly, and 4 would consider leaving if he was gone, 786 people said they would not pay extra to keep him.

    :lol:

    someone check my math, please. :facepalm:

    Can we get a sticky on this?
     
  5. Chimney Portions

    Chimney Portions I drink cum Banned User

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  6. Robert Higgins

    Robert Higgins Well-Known Member VIP

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    "What is this Variety Magazine, Robin? I've never heard of it."
     
  7. HooHoo

    HooHoo Well-Known Member

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  8. pontius pilot

    pontius pilot #TeahmGandhiStarver VIP

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  9. Pickle Jar

    Pickle Jar Well-Known Member

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    12% are assholes.
     
  10. Phillipmcd

    Phillipmcd Active Member

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    Alex Stedman shouldn't be around kids, Robin. I could say more but I wont. And what is Variety magazine? It's a website some loser runs out of a basement!
     
  11. TheLACritic

    TheLACritic Well-Known Member VIP

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    That explains Howard TV.
     
  12. ElRexican

    ElRexican Well-Known Member VIP

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    12% of 800 is 96 not 9.6

    Anyhow, 25.6 million subscribers.... so they estimate Howard's audience to be about 3.1 million people.

    So 5% is 1.3 million people. So at about $100/person/year that's about 130 million dollars per year lost if Howard bailed.



    :mexican:
     
  13. datchguy

    datchguy New Member Banned User

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    :coffee:
     
  14. datchguy

    datchguy New Member Banned User

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    Thank ya, for that. I should use my fingers more while doing math. :c
     
  15. crazypreacher

    crazypreacher Hey yo

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    Assbags. Now available in orange.


     
  16. TSSTaylor

    TSSTaylor Active Member

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    The numbers from the Variety Article seem very realistic and your math is spot on. It does give a good case to the fact that Howard doesn't have as many listeners as he claims as WELL as proving it makes more sense for the company to continue to keep him on at a decent rate (maybe not what he was getting especially if he cut back again)

    At my business we talk to subscribers all the time and the whole environment has changed drastically over the years. It used to feel like a few select shows got most of the audience, whereas now the listeners are spread much more evenly on the spectrum of channels, whether talks, sports, music or news. When we started it felt like 50% or more were for Howard.
     
  17. SillyOldMan

    SillyOldMan Well-Known Member

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    Yeah, but I assume they only surveyed people who can get the stern channels. I thought something like 1/3 of the installed base don't even get Howard because they have Xm radios? If thats the case, you have to multiply 5% by a much smaller number to see how much siriusxm would potentially lose if they drop Stern.

    800 feels like a very small sample size.
     
  18. Phillipmcd

    Phillipmcd Active Member

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    I think SiriusXM having Howard is more about his name than actual new shows. It's like them paying Martha Stewart, Eminem and Oprah. So they can say we have Oprah/Martha/Howard in their promos.
     
  19. HooHoo

    HooHoo Well-Known Member

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    Would you be willing to lay money that if the sample size were 8,000 or 80,000, the results would be a whole lot different? Didn't think so.

    Dumping his decrepid ass would be the smartest thing Sirius/XM could do.
     
  20. Evil Clown

    Evil Clown 34 VIP

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    Correct me if I am wrong, but doesn't that 25.6 million include a shit ton of XM listeners that cannot get the wig's channel?