Sexism in smiley faces on your phone. Ad campaign description: 72% of girls feel that society limits them, by dictating what they should and shouldn’t do. Sometimes, these limiting messages can be found in unexpected and subtle places – like on your phone. They may seem small, but emojis are more than just funny faces. They’ve become how girls express themselves in text and online. But do emojis truly represent girls? Always asked, and it turns out 67% of girls feel that even emojis imply that girls are limited.