Invest In Content.... http://seekingalpha.com/article/443171-what-should-sirius-xm-do-with-its-cash-invest-in-content "....Not since the announcement of Howard Stern has satellite radio had a compelling piece of news capable of driving up both consumer demand as well as the stock price. ...." "......A more likely candidate for the services of Limbaugh is Sirius XM. This idea may seem natural to many, but there are a few roadblocks. This is where the Howard Stern lawsuit with the company rears its ugly head. Certainly Limbaugh is well aware that Stern and Sirius XM are in a legal battle over compensation. That means Limbaugh would be very certain that any deal rewards him handsomely in guaranteed money. Sirius XM has plenty of cash to make the deal happen. The whole key is to make Limbaugh exclusive......"