Discussion in 'The Howard Stern Show' started by Beths Arab, Jun 9, 2013.
Same as terrestrial, there is no replacement. And Sirius isn't going to hire 20 guys to give people a respectable choice. Think about it, Sirius could bring in 15 or 20 new complete shows to replace Howard and it would still be cheaper, but I bet they don't.
John Hein will lead revolution 2.0
"Good morning ev-ruh-buddeh... "
Hmm, he was quite entertaining on those 90's NASCAR broadcasts...maybe Buckshot Jones as newsreader? :
Keep in mind SiriusXM has over 24 million subscribers at this point, more than 12 million are XM only with no access to Stern, they are obviously finding something to listen to. Howard will just disappear from Sirius when his time is up.
This is 100% spot-on. Stern has very few listeners left. How many people have kept Sirius just to listen to Howard broadcast 2 or 3 days a week? Not many.
Sirius needed Howard when they originally hired him. They needed to generate major publicity. He delivered in spades. When he re-signed, he probably took a major pay-cut. At that point Sirius & XM had merged, and the only real value he had to the company was his "brand" that they could leverage for advertising. SiriusXM didn't re-sign him to provide solid content; if that had been the goal, they wouldn't have agreed to a contract that allowed minimal, sporadic broadcasts. Both Stern and SiriusXM got what they wanted out of the second contract--SiriusXM got the rights to keep using his name & likeness in marketing, they got a lot of mentions in the press when he did something that made national news, or even when he does publicity for AGT. Wiggy got to keep the security-blanket that is a radio-gig, and also production of new content for HTV and jobs for his hangers-on.
In reality, Stern's presence is probably the only thing keeping Sirius & XM separate entities. If they were to officially combine the services (going forward), Howard would have a claim to the additional subscribers. Once he leaves, it wouldn't surprise me if they didn't retire the Sirius hardware and migrate folks over to the XM stuff. That way Malone might gain some of the spectrum or whatever it is he wanted.
If SiriusXM is interested, Howard would probably gladly license his old shows to them in order to broadcast after he retires. If he doesn't retire, he probably won't since he'll want to be "exclusive" on SIM cards. It doesn't really matter because his audience is already very small and his demographic is aging. Nobody is really targeting males over 50, and make no mistake--that is Stern's demographic.
SiriusXM has plenty of other great content already. I remain shocked how many people seem to think that SiriusXM=THSS.
In summation, SiriusXM has no reason to "replace" Stern as he has become virtually irrelevant in both their subscription numbers and their churn rate.
This ain't Hot Rod magazine pal
Makes alot of sense
The Jon Hein show with Billy West, Artie Lange and Jackie the Jokeman Martling.
2 New Music Channels . . .
I don't think they need anyone. If you look at how Sirius does business, you'll realize how good their current biz model is. They basically sell subscriptions through car dealerships and people who buy new cars are upsold Sirius. Howard's name never comes into this sale discussion. People are sold on ad-free music and tons of channels with all kinds of crap. And they charge their CC and most people are too lazy to cancel or inquire about why they're paying all this money. Right now, Sirius views Howard as dead weight. They got all they could out of his fans and now he's just a burden to them. The sooner he's gone the better.
tl;dr: Vast majority of Sirius subs won't care one way or the other about the Wig.
They will replace the channels with something else, but Howard will leave Sirius setting the bar really low. They will likely create a new channel like the Indie Channel they made up a few months back where Jay Thomas resides. There will be no one big name anchoring the channel and it will be a regular talk radio station with a theme. More likely than not, they will get someone like Jason Elliot to do mornings and shuffle a few other guys from other channels on Sirius onto those stations.