Discussion in 'The Howard Stern Show' started by Shithead, Jun 19, 2014.
I'm going to assume the ad rates are less than broadcast TV/cable. And since most of the products and services are a little (and when I say a little, I mean a lot) dubious, they probably can't buy their way to those airwaves. But that money is plenty green for Sirius.
Their sponsors are the digital audio version of "shit in the back of magazines" that you'd never buy.
For the stuff that Howard uses, what do you think is first? He uses the product, then the ad machine kicks in - or - the ad machine gets products in front of Howard, a few make the cut, and he starts talking them up for a month before they "become" sponsors?
10,000 for a live read from Wiggy , 500.00 for your own spot
1. The wig never uses the product
2. He's not yapping about it till the bag of marbles is received
Remember when Ashley Madison wanted to run an ad during the Superbowl and NBC told them to go fuck themselves?
Most advertisers would be embarrassed
Although I haven't read anything about it, I suspect Sirius was blackballed by major advertisers like Proctor and Gamble, GM, Ford or Chrysler.
Because the good ones know how many listeners he actually has.....
Are you saying Sphincterine is a sponsor you wouldn't be proud of?
No one listens to the stations that have commercials on satellite radio. Sirius does not provide ratings data and if they did, how can it be trusted since it is their own data and not data collected by an independent source.
There is not one media format out there that solicits advertisers without sharing specific numbers about the audience they will be reaching. Every FM/AM radio station has a sales department that contacts businesses to set up sales calls. When that sales rep is meeting with that business one of the things they will show them is the current daily line-up along with the Arbitron numbers for each show. The higher the Arbitron score the higher they can charge for a 30 second commercial.
Sirius claims to not have the technology to track the number of listeners for specific shows at a given time. Sure they can't. They can launch broadcasting Satellites back in 2001 but can't tell you how many people listen to the Oprah channel.
With that type of non-transparency it's no wonder they cater to the lowest common denominator. Ass cream, web sites to cheat on your spouse, colonge for you balls, etc. They can't advertise on CNN so they go to Sirius. I would just love to see the adverister's who were so out there they actually had to turn them down.
I don't think they exist.
I think that's an often forgotten part of the issue. The vast majority of satellite radio users listen to music almost exclusively and the few that do listen to other programming tend to switch back to music when commercials come on. Also, the demographic of satellite subscribers tends to be older than a lot of advertisers like.
Because Stern gets a cut of Marbles therefore we have Fresh Balls.
Seems fitting that a shitty radio show would attract shitty advertisers
Howard seems to be a huge draw for "products that involve your ass".
Radio has shitty sponsors in gernal. Post WWIII rations, gold bars, shitty pay day lonas. Radio has and always will be a wasteland.
Fresh balls is actually a good product. Then again so is a shower.
I think some shows and networks just aren't attractive to national advertisers: no family-oriented sponsor wants to be associated with Howard just as they don't want to be associated with H2. It's probably why both can only get predatory lenders, tax help frauds, and promoters of spousal infidelity sponsors. The networks and talent are perceived as being bottom feeders and they attract similar sponsors.
I wonder how the Shittens Empire fares these days