Well, the holiday shopping season is officially over. Beth Stern (aka: New York Times Best Selling Author) and Yoda (aka: Instagram Sensation) should have dominated the book sales over the holiday season with the countless number of pre-shopping season TV appearances, book signings, HSS appearance, etc -- and let's not forget the 2 months worth of free advertising that Howard gave out to his 23 million Sirius/XM fans who clamored the bookstores for their personal copies -- oh, and a bravado Costco appearance by Beth herself. Just how did they do from the world's largest international bookseller's perspective: The power of Howard Stern !!!