We've all observed and been annoyed by Beth's curious choice of words to market Yoda's story: Purpose -- a word that's rarely, if ever, associated with cats. She makes sure to say it in every interview, hoping we'll all associate the word purpose with a fluffy, photogenic Persian cat. From Yahoo: "So I took him back to the vet, he listened to his heartbeat, and said, 'You're not going to believe this, but his heart sounds stronger.' I was like, 'He has a purpose.' I swear that's keeping him going." From the Daily News: “On each of his vet visits, it got stronger and stronger. The heart of his original EKG is not at all what it is now,” Beth says. “He’s better and totally off the meds for his heart. It’s proof that love and purpose can heal.” From CBS: "I really feel that it’s his love and purpose that has healed his heart.” From CatChannel.com: "Love and purpose has truly healed him!" It's even in Simon & Schuster's official book description: "Beth fosters kittens, too, and before long Yoda discovered them—and his life purpose." I didn't think of it as anything more than a dumb buzzword Beth was using to try to sell some books -- until tonight, while doing some shopping at Target. This eye-catching display of stylish boxes caught my attention. I'm a graphic designer, so I had to investigate. Surprisingly, these fashionable boxes are for a brand new cat litter from Purina. The new product has an unlikely name: Purpose. Each scent features a photo of a different cat: We know Beth has a relationship with Purina. She was a featured speaker at last December's Purina Better With Pets Summit. She went on a Purina Media Tour, where she encouraged viewers of Good Day Live to go to purina.com to watch speeches from experts. Two weeks ago she even posted a video of her latest foster kitten sleeping in a Purina Fancy Feast box: All of this has me wondering: Is it Beth's devious scheme to turn Yoda, "the cat whose life was saved by purpose," into the face of the stylish new Purina Purpose Cat Litter?