Yoda's #Purpose -- A Beth #Scheme?

We've all observed and been annoyed by Beth's curious choice of words to market Yoda's story: Purpose -- a word that's rarely, if ever, associated with cats. She makes sure to say it in every interview, hoping we'll all associate the word purpose with a fluffy, photogenic Persian cat.

From Yahoo:
"So I took him back to the vet, he listened to his heartbeat, and said, 'You're not going to believe this, but his heart sounds stronger.' I was like, 'He has a purpose.' I swear that's keeping him going."

From the Daily News:
“On each of his vet visits, it got stronger and stronger. The heart of his original EKG is not at all what it is now,” Beth says. “He’s better and totally off the meds for his heart. It’s proof that love and purpose can heal.”

From CBS:
"I really feel that it’s his love and purpose that has healed his heart.”

From CatChannel.com:
"Love and purpose has truly healed him!"

It's even in Simon & Schuster's official book description: "Beth fosters kittens, too, and before long Yoda discovered them—and his life purpose."

I didn't think of it as anything more than a dumb buzzword Beth was using to try to sell some books -- until tonight, while doing some shopping at Target. This eye-catching display of stylish boxes caught my attention. I'm a graphic designer, so I had to investigate.



Surprisingly, these fashionable boxes are for a brand new cat litter from Purina. The new product has an unlikely name: Purpose.



Each scent features a photo of a different cat:



We know Beth has a relationship with Purina. She was a featured speaker at last December's Purina Better With Pets Summit.





She went on a Purina Media Tour, where she encouraged viewers of Good Day Live to go to purina.com to watch speeches from experts.

Two weeks ago she even posted a video of her latest foster kitten sleeping in a Purina Fancy Feast box:



All of this has me wondering: Is it Beth's devious scheme to turn Yoda, "the cat whose life was saved by purpose," into the face of the stylish new Purina Purpose Cat Litter?

 

Stellar detective work!

 

Howard invented the clandestine fucking of the fans.
Stern has been mind-mapping his urine drenched fans for 30 years!
I assume everything he mentions on the show gets him some kind of payment.

 

So you're saying this whole cat/purpose thing MIGHT just be a bullshit, contrived PR campaign designed to build Beef's brand and thus get her more attention and possibly eventual fame, and NOT just something she does out of the goodness of her heart????? I think you might be onto something.

 

She's quite the wordsmith...Frank Luntz should hire her to work for him and the GOP.

 

Yoder and his wonky eyes may end up on a bag of cat food.

 

Actually, cat litter. "Robin, I swear this is not a commercial. When Yoda used his old cat litter, his shit would stick to his fur, and I'd have to go in and wipe it off. But now that he's using new Purina Purpose Cat Litter, there's no more shitty mess. You've got to try this Purpose, Robin. Robin?"

 

Only time will tell, but you may have uncovered something here! Beth's been using the #MyPurpose hashtag a lot lately in regards to herself. She probably wants to be the spokesperson and get an actual, real campaign out of this.

 

"And I would've gotten away with it too, if it weren't for you meddling kids! FUCK!"

 

#bliss

 

No, that's a given. I'm just trying to decode one specific part of the serial cheater's long con.

 

Fucking with Beff.

#ourpurpose

 

Robin they named a shit scooper in my wife's honor......
Did you ever go to a store called Target Robin? Itsh fabuloush!

 

I think Beth still has the days of the week sewn into her underwear.

I doubt she could pull off such a complicated fraud on her own.

 

What will this grifter try next? Holding a cardboard sign at a busy intersection saying: "WILL WORK FOR MEDIA ATTENTION" ?

 

Unless she is already getting paid by Purina.

 

You should've heard her on Kathie Lee and Hoda (Today Show later hour). She SCREECHED "LOVE AND PURPOSE!!!!"

That was day one. I knew right then she was trying to crowbar that stupid phrase into interviews and make it catch on. The other thing she's contantly screeching and hashtagging and whatnot is "GO YODA".

 

While the rest of us are screaming: "GO AWAY!"

 

Is it scoop litter? I'd like a nice wintergreen scent.

 

A couple more facts about Purina Purpose. The brand introduced itself online on October 31st, and went on sale that weekend -- two weeks ahead of Beth's book.



It's a Target exclusive.





Being the "fashionable" cat litter, they've been sending out gifts to people associated with fashion to promote themselves. This woman has 39,000 Instagram followers, and is an editor for WhoWhatWear:



Here's another fashionista that received a gift from Purpose. This one has 34,000 Instagram followers:



Their hashtag is #doitwithpurpose. Their slogan is "Confidence is the best accessory."

Their ad campaign is aimed at the stylish woman on the go:

This all sounds too perfect for Beth. It has to be a long con.

http://www.purposecatlitter.com/